Better School Programs for Mental Health - 922 Words

Currently in today’s society, coming out as gay is easier than admitting to a serious mental problem. This effect puts a burden on teens who suffer from problems and don’t know where to go; which led to the increase of teen suicides as seen in the media. In the average classroom size, about three of the twenty-four students have depression; not mentioning other common disorders such as bipolar disorder, panic disorder, ADHD, conduct disorder, and eating disorders. Without better programs in schools to prevent and inform about mental disorders, the current taboo on them, the bullying of students suffering, and the romanticization of diseases will continue to increase the negative effect mental disorders have on teens. The media may have†¦show more content†¦Graham Thoricraft, a professor of community psychiatry, released in a study that people with mental illnesses will change their expectations of social encounters and conceal their illness to avoid discrimination (Thoricraft). This starts a circle of exclusion and ignorance in the public and acts against the mentally ill will continue to happen. In schools alone bullying occurs among those suffering and pushes them farther away from recovering. Bullying in schools both increases the taboo involved with mental health, but also causes the problems in students itself. Because of being bullied those suffering will often avoid school as to not face their aggressors. The Jed Foundation, a program to promote emotional health and prevent suicide, speaks about how â€Å"Every day, nearly 160,000 students skip school because they fear being bullied. Two out of three students have witnessed a bullying incident, and a quarter of students have been bullied themselves† (The). By avoiding school, students’ self esteem plummets and they only continue to avoid their problems later on in life. Also, the effect of bullying also affects the aggressors themselves throughout their lives. Chelsea Perugini of the US Department of Health and Human Services reports how â€Å"Youth who bullied were at risk for antisocial personality disorder. Youth who bullied who were also victims of bullying were at a higher risk forShow MoreRelatedE valuating The Effectiveness And Capture The Experiences Of Adolescence That Went Through A School Based Mental Health Program1406 Words   |  6 Pagesof adolescence that went through a school based mental health program in Sweden. The majority of programs that have been implemented for depression are cognitive behavioral therapy based. Garmy points out that in Sweden students are mandated to go through nine years of education that is nationally controlled learning curriculum but that local school districts may also install extra activities such as mental health promotion and prevention programs. The program that the author evaluates is the DepressionRead MoreThe Prevalence Of Mental Illness1182 Words   |  5 PagesThis phrase could also be applied to mental illness, as many illnesses such as anorexia have frighteningly high mortality rates but often go undetected or undiagnosed for extended periods of time. In addition to their danger, mental illnesses are widespread, with 21.4 % of youth experiencing a severe mental disorder at some point during their life (National Alliance of Mental Illness, 2016). The prevalence of mental illness has raised questions of how better to provide healthcare to populationsRead MoreOccupational Therapy1053 Words   |  5 Pagesoccupational therapists. Occupational therapy in the mental health setting is one environment that has grown in popularity over the last decade. Knowing the benefits of occupational therapy in this setting, and the expansion of clients needing occupational therapy services, more funding needs to be established in this setting. In March 2014, the Protecting Access to Medicare Act was passed and signed. This included provisions of the Excellence in Mental Health Act. It is a demonstration project, consistingRead MoreThe Action Area Is Aimed At Improving The Knowledge And756 Words   |  4 Pagesto enhance their own wellbeing by making better informed decisions. Beyondblue incorporate the developing personal skills action area into their initiative through the ‘Aspire, Achieve, Affect’ program1. This program is aimed at primary school kids and entails AFL players visiting the primary school and interacting with the kids. This positions, the AFL players as role models for the kids removing the sense of isolation from peers. Furthermore, the program teaches students how to interact sociallyRead MoreChild Poverty And Its Effects On Children s Adjustment1473 Words   |  6 Pagesmajor issue in the United States. Poverty can be associated with violence, abuse, malnutrition, problems with learning ab ility and school achievement and inadequate healthcare, which can negatively affect the developmental process of a child. Poverty indirectly impacts children’s adjustment and the ability to successfully adapt in the environment. This can affect the health of children and lead to psychological disorders. While it seems impossible to completely eliminate childhood poverty, there areRead MoreThe First Lady. Obama1550 Words   |  7 Pagesabout. Michelle Obama is a very smart woman and she is trying to get people to see that having good health can help them succeed. In all actuality she is there and doing somethings that other First Ladies have not done and is which in some ways she is a great First Lady. She is a woman to look up to for a few reasons. Michelle Obama has been working to help people and bring awareness to mental health issues. Some people may ask why they should listen to her. According to Barbara O Dair, MichelleRead MoreWhy School Nurses Must Required More Mental Health Training1004 Words   |  5 PagesSchool Nurses Require More Mental Health Training This article attempts to establish that it is imperative for all school nurses to be properly trained in mental health issues. Ensuring they have the confidence needed to recognize the early signs of mental issues so they may support and intervene in a cohesive manner. The reason this article is important to mental health nursing is that it relates to many newly graduated registered nurses, who may feel inadequate in assessing mental health illnessesRead MoreBecoming A Social Worker : Rutgers University1593 Words   |  7 Pagesaddiction and mental health problems. I have seen how damaging these experiences can be on an individual. I have also witnessed the effects these experiences can have on family relationships. My personal occurrences have instilled in me a further desire to become a social worker. Rutgers University is a very well known and respected university. I have heard remarkable things about their School of Social Work as well as their MSW program. When beginning to look at graduate programs my first priorityRead MoreMy Project Of Volunteering At The Orchard Place, A Children s Mental Health Facility1281 Words   |  6 Pagesneed I am trying to fulfill is bettering the mental health of children who have had a rough upbringing. I want to know how home life influences a child’s mental health, where children can go to receive help if they need it, and how I can better their mental health to make up for what is lacking in their home life. The domain I am going to focus on is the mental domain. This ties into my project of volunteering at the Orchard Place, a children’s mental health facility. With my project, I can learn howRead MoreThe And 643 Poster Presentation1559 Words   |  7 PagesUniversity of North Carolina - Greensboro Prevention Mental Health Screening is broadly defined by NCBI as â€Å"†¦a two-part process that first identifies risk factors or early phenotypic features (behaviors, bio-markers) whose presence in individuals makes the development of psychological or behavioral problems more likely, and then segments the relevant subset of the population to receive a unique preventive intervention† (NCBI, 2009). Mental illness is also desribed as a term that â€Å"†¦ has been expanded

Essay on China - 1403 Words

China The history of China is embeded with revolution and tension dating back to the feudal periods and the first unified Chinese empire under Qi Shi Huang Di in 221 B.C. The Confucianism ideology entrenched in the minds of the Chinese people with its conservative base and the need to achieve harmony in society has yet to be reached and most likely, never will. The proletariat is at the heart of the Marxist-Maoist approach to politics and the basic way of life for the Chinese masses considering that ...roughly 85% of the population is based in peasantry... While Marxism, as implemented by the Chinese Communist Party (CCP) and Nationalism have historically hindered the people of China; a growing need to conform to†¦show more content†¦The Chinese Communist Party was by no means a military power and it was unable to sustain itself and flourish in the Nationalist-controlled cities. The Kuomintang, a nationalist party was set out to unify China under one central government. The KMT had in its possession adequate means to quash the idealistic CCP and did so on a number of occasions. Some of which led to rebellions such as the Long March led by Mao Tse-tung. China, over history has experienced phases of both Nationalism and Sinocentrism, both of which can be damaging to a developing country attempting to compete economically in the global market. These ideas can relate back to the ancient religion of confucianism. Confucianism has been instramental in the shaping of Chinas leadership. Not only does it emphasize a rigid hierarchy kept in place by virtuous behavior. But it also holds that strict adherence to proper behavior actually leads to correct thinking. Accompanying Nationalism and Sinocentrism was rebellion and unrest. Twenty-four historic dynasties followed a common pattern of development. At the beginning of a new dynasty, a period of national unity under virtuous and benevolent rule flourished and usually was accompanied by intellectual excitement. AShow MoreRelatedThe Between China And China980 Words   |  4 Pagesfairness and impartiality in the justice system, which along with its capitalist economy, further differentiated itself from China. This concept of â€Å"one country, two sy stems† is an important element of Hong Kong governance, and by extension, its people. This represents a time when Hong Kong is slowly pulling its influence away from China. Due to its insulation from China that ran a communist government, Hong Kong was able to flourish as an international financial center under a free market economyRead MoreChina s Impact On China1181 Words   |  5 Pagesmany decades, China has always been technologically and economically ahead of Europe. The invention of gunpowder, printing, and the compass started in China and was later dispersed throughout Europe. These inventions changed China as much as they changed Europe. These inventions also caused a gap between China and Europe. By the late eighteenth century, industrial revolution first started its spread from Europe.The transformations within Europe began to further accelerate while China was falling behindRead MoreChina677 Words   |  3 PagesSui Dynasty (589 – 618 CE) was a short lived Imperial Chinese dynasty, preceded by the Southern and Northern Dynasties. It unified China for the first time after nearly four centuries of north-south division. It was followe d by the Tang Dynasty. Founded by Emperor Wen of Sui, the capital was Chang’an. His reign saw the reunification of Southern and Northern China and the construction of the Grand Canal, connecting the Yellow and Yangtze River for easy trading. The canal was used to carry riceRead MoreRural Life Of China And China1122 Words   |  5 PagesMaria Elena Granera Ms. Lopez AP Economics 7 November 2014 Rural Life in China â€Å"In China’s rural hinterland, where half the nation’s 1.3 billion people live, incomes are, on average, less than a third of those in cities† (The New York Times). Economically, rural China depends mainly on agriculture, but socially, sex inequality and diseases prevail in this part of the country. Villages, mostly populated by the country’s ocean of elders, are getting poorer while the cities are getting richer evenRead MoreMoney Frauds : China And China994 Words   |  4 PagesAgainst Money Frauds China is one of the countries that have the highest yearly rate of frauds. Although the China governments have uploaded many promotional videos on preventing the crooks, but can we really get away from the fraud base on those videos? The risk of fraudulent activity is increases every year in China. The China government should establish a special department to help people to prevent from the money frauds, because frauds are the problem that affects people a lot and also becauseRead MoreThe Guanxi Between China And China1741 Words   |  7 PagesIntroduction The Guanxi phenomena is exclusive to China and is very apparent in everyday life, it can be used in the personal dealings or at the business level. Guanxi concept is not completely alien to the rest of the world, it is apparent in a slightly different, more modest form. Most of people would be aware of bribery (it is an act of giving money or gifts that alters the behavior of the recipient), which would be someway linked to guanxi concept. The main difference is that bribery recognisedRead MoreChina s Rural Crisis : China1403 Words   |  6 Pagesexternal pressures that caused the eventual collapse of Qing society. Foreign imperialism highlighted China’s backwardness to its own citizens and, and also heightened the already existing conflicts within China itself. It directly challenged the cultural nexus of power, which held China together for hundreds of years. This system combined the imperial examination system, standard marketing community, language of lineage, and popular religions to promote the cultural form of governance. TheseRead MoreTrade Imbalance Between China And China1365 Words   |  6 Pagesnations in the eastern hemisphere. China was one of those nations. China was a nation known for isolating itself from outside influen ce, especially from the Europeans. Soon the Europeans began to grow jealous of China s bounty of enticing goods and resources such as porcelain, tea and silk. China on the other hand did not have any need for European goods. In pursuit to put a halt to the trade imbalance between the two nations, Britain started to smuggle opium into China. The reason behind this was becauseRead MoreTrade Imbalance Between China And China1674 Words   |  7 Pagesporcelain were much desired by European and had a huge demand in the Western market. In England, tea was the most desired Chinese good and trade in tea was very lucrative. However, this created a trade imbalance because Western goods had no market in China. China was a self-sustaining country and that make it harder for Western merchant to trade with them. Apart from that, the merchants had a hard time getting into Chinese market and had to deal through Chinese middlemen in Canton. At this point, the BritishRead MorePoverty in China1079 Wo rds   |  5 Pages12/3/14 Poverty in China FRIDAY October seventeenth was Chinas first official â€Å"Poverty Alleviation Day†, a yearly assembly of discussions and pledge drives, intended to rally deliberations to battle hardship. Obviously, because of Chinas quick financial advancement, the nation as of now assuages a great deal of destitution every day: a year ago the quantity of rustic poor fell by 16.5m or in excess of 45,000 individuals every day. However that still left 82.49m individuals stuck in country

The Development of a software for outsourcing free essay sample

This study may not be achievable without the cooperation, guidance and support and of a few person and organization. University adopted Supervisor Dr. PQR[1], Lecturer, Department of computing, ABC University, was the resource of the inspiration and motivation to this dissertation effort. He has provided vital assistance along all the way. His help is really immeasurable. Department of computing[2], ABC University, is another resource to gaining this study.   It has provided valuable modulation, books, Journals, Researches and too many efforts for this study. Teacher and staffs of the Department and the Faculty Dean are extremely helpful.   Devoid of their assistance, this study could not have reached its conclusion. Encouragement, love and caring of my family ensured a working environment for such a project without disturbing the normal family routine. All the optimistic attributes of this dissertation have driven from those mentioned above. The conclusions or any other errors, omissions and mistakes within this dissertation are attributable just to the author. We will write a custom essay sample on The Development of a software for outsourcing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Abstract The world of business is in the midst of revolution in which the key ingredient is control and Management of information within the organization. Every company that wants to move forward must embrace Information technology based information processing. The purpose of businesses is maximization of goals especially this era of corporate sustainability and achieve this companies will need to move with technology based information processing. Companies in countries like Taiwan need to develop capacity to utilize Information Technology to improve product and services choice among customers in order to give pleasure and satisfaction. This independence, pleasure and satisfaction will be determined by individual perception of the chosen product or service and the preference in the choice of the same. Therefore, to accommodate the rapid changes occurring in business world, information technology processing software is needed. Then question of developing software for outsourcing purposes. This case study describes the rthe development of software and it outsourcing management. The implementation of a prototype IT developed by ABC, a student at the University of   kkk aiming to help SDE to develop technology-based inventory control. Collaborating with the management of SDE, XXX investigated this tool in the context of managing outsourcing of software. A inference research approach will be adopted to an able the research to study,   whereby qualitative empirical data was collected through semi-structured face-to-face interviews, internet questionnaires. Face to face, interviews will be carried, targeting the employees of the company. I conclude that the Information technology system enhances companies managing of information , increases collaboration and sharing information among employees, and increased profitability by reducing knowledge management in the organization and loss due employees stealing. I have also learned that the management SDE appreciates the software outsourcing as a tool to successful control of patents and property rights. I was able to evaluate the usability of the software outsourcing. Finally, This study offer some contributions for this company on how software outsourcing will be great value and   make them improve the current market share as well as protect their software rights and some recommendations for its management in better decision making is availed.

The Matrix Essays - Australian Films, The Matrix,

The Matrix Drew Vetter English 101 Argumentative Paper THE MATRIX Have you ever had a dream that you thought was so real? Well, what if you never woke up? How would you determine the difference between the real world and the dream world (Matrix,1999)? Some people in this world live their lives knowing that something is wrong. They can feel it in everything they do. They can feel it when they stare out a window or go to work or even when they pay their taxes (Matrix,1999). This feeling which these individuals are experiencing comes from the matrix. What is the matrix? The matrix is an artificial world, which has been pulled over to blind us from the truth, that we are slaves (Matrix,1999). We are trapped in a prison for our minds (Matrix,1999). We will never really get to feel, touch, or see anything for ourselves, except objects created through the matrix. Early in the 21st century, humans joined in celebration in the creation of artificial intelligence (Matrix,1999). Throughout our lives we have depended on machinery to survive. Fate, it seems, is not without a sense of irony (Matrix,1999). The human body gives off as much bioelectricity as a 120 volt battery or as much as 25000 b.t.u.s of body heat (Matrix,1999). Artificial intelligence depends on solar energy in order to survive, so our human race decided to scorch the earth, therefore blocking the suns rays (Matrix,1999). This attempt failed and we were taken over by robots. The matrix was soon after created by artificial intelligence as a computer-generated world made for us to live out our lives while it uses the natural energy given off from our bodies for its survival in the real world (Matrix,1999). Humans are grown in fields like crops, some never even able to be inserted into the matrix. Babies are randomly picked out by the working robotic hands to fill the spots of the dea d. Right now, our real bodies are being stored in capsule-like bubbles where we are plugged into the matrix. These plugs are connected throughout our entire spine and other various parts of the body. The main connection is in the back of our necks, leading to the brain, where the matrix controls our minds by ensuring all five senses. When the matrix was first created, a man was given the power to change anything he wanted in it (Matrix,1999). This man chose to free five individuals from the matrix. The few humans who were chosen to be freed from the matrix carry permanent metallic holes in the back of their necks which act as connectors to the matrix. Any physical ability from drunken boxing to kung fu can be programmed through these holes into their brains. It is done the same way we download programs into our computers. In order to be entered into the matrix, a needle-like computer device must be driven into this hole. Exiting the matrix can be accomplished by electronically connecting themselves to the real world by answering a telephone call from someone there. We, as humans in the matrix, base our lives on sets of rules, such as gravity, never allowing ourselves to overcome our distinct sense of reality (Matrix,1999). These humans who are able to transport themselves in and out of the matrix use their special downloaded physical abilities and knowledge of freeing their minds to accomplish impossible feats such as jumping hundreds of yards or dodging bullets by running up walls. The main objective of the freed humans is to destroy the matrix by allowing their brains to understand it enough to break the code. The challenge in this is not only decoding the matrix but also avoiding enemies within the matrix. These enemies, referred to as agents, are able to transform themselves in and out of anybodys body inside the matrix. They are everybody and nobody (Matrix,1999). If you kill an agent by shooting bullets in their head or crushing them by a train they will not die. Instead, they will simply leave the persons dead body and enter into another living one. Despite the agents capabilities, they still live in a world based on rules (Matrix,1999). Because of this, they are in a sense, mortal, therefore giving the

The Rather Interesting History of Speak and Spell

The Rather Interesting History of Speak and Spell The Speak and Spell is a handheld electronic device and educational toy with a very interesting place in history. The toy/learning aid was developed in the late 1970s by Texas Instruments and introduced to the public at the Summer Consumer Electronics Show in June 1978. Its claim to fame is that the Speak and Spell was the first commercial product to use a brand new technology, called DSP technology. According to the IEEE: the Speak and Spell digital signal processing (DSP) innovation in audio processing is the starting milestone for the huge digital signal processing industry that has a more than $20 Billion market today. Using digital signal processing has grown tremendously with the development of analog to digital and digital to analog conversion chips and techniques. Digital signal processors are used in many of the consumer, industrial, and military applications. Digital Signal Processing By definition, DSP (short for digital signal processing) is the manipulation of analog information into digital. In Speak and Spells case, it was analog sound information that was converted into a digital form. The Speak and Spell was a product that was the result of Texas Instruments research into the area of synthetic speech. By being able to speak to children, the Speak and Spell was able to teach both the correct spelling and pronunciation of a word. Research and Development of the Speak and Spell The Speak and Spell marked the first time the human vocal tract had been electronically duplicated on a single chip of silicon. According to the manufacturers of the Speak and Spell, Texas Instruments, research on the Speak and Spell began in 1976 as a three-month feasibility study with a $25,000 budget. Four men worked on the project in its early stages: Paul Breedlove, Richard Wiggins, Larry Brantingham, and Gene Frantz. The idea for the Speak and Spell originated with engineer Paul Breedlove. Breedlove had been thinking about potential products that could use the capabilities of the new bubble memory (another Texas Instrument research project) when he came up with the idea for the Speak and Spell, originally named The Spelling Bee. With technology being what it was at that time period, speech data required a challenging amount of memory, and Texas Instruments agreed with Breedlove that something like the Speak and Spell could be a good application to develop. In an interview conducted by Benj Edwards of Vintage Computing with one of the Speak and Spell team members, Richard Wiggins, Wiggins reveals the basic roles of each of the team in the following way: Paul Breedlove originated the idea of a learning aid for spelling.Gene Frantz was responsible for the overall product design: spelling words, case design, display, and operation.Larry Brantingham was the integrated circuit designer.Richard Wiggins wrote the voice processing algorithms. Solid State Speech Circuitry The Speak and Spell was a revolutionary invention. According to Texas Instruments, it used an entirely new concept in speech recognition and unlike tape recorders and pull-string photograph records used in many speaking toys at the time, the solid-state speech circuitry it used had no moving parts. When it was told to say something it drew a word from memory, processed it through an integrated circuit model of a human vocal tract and then spoke electronically. Made specifically for the Speak and Spell, the Speak and Spell four created the first linear predictive coding digital signal processor integrated circuit, the TMS5100. In laymans terms, the TMS5100 chip was the first speech synthesizer IC ever made.

Do-gooder Is Not a Positive Term

Do-gooder Is Not a Positive Term Do-gooder Is Not a Positive Term Do-gooder Is Not a Positive Term By Maeve Maddox A reader questions the positive use of the epithet do-gooder: One use of the language that disturbs me is the use by my local paper of the term â€Å"Do-gooder† [to refer] to people who are indeed doing good deeds by helping or contributing.  However the only definitions I have seen for the term appear to refer to those who are trying to do good, but do so in unrealistic or wrong means. I feel the current use is not considering the older, perhaps archaic, usage. The OED does list one example of the noun Do-Good to mean â€Å"a person who does good,† but the only citation given is dated 1654 and the usage is labeled obsolete. In subsequent usage, the nouns do-good and do-gooder have not been intended as compliments. These OED examples from the 1920s reflect the pejorative usage: 1923 There is nothing the matter with the United States exceptthe parlor socialists, up-lifters, and do-goods. 1925   He could not stand them- no decently constituted American can- nor the uplifters and do-gooders who rule us to-day. The Web offers numerous examples of do-gooder in headlines that introduce stories that make it clear that the term is meant in a positive sense: Ebola-stricken doc described as driven do-gooder Africa [has become] the hottest continent for A-list do-gooders like Bono and Brangelina. Salvation Army honors Mon Valley do-gooders Brooklyn Do Gooder Awards to honor community service The misuse of do-gooder to mean â€Å"one who does genuine good† may have gone too far to reverse. If that’s the case, it’s unfortunate. We need a word that describes a person who acts according to his own idea of what doing good is without considering the consequences that might affect the recipients of the supposed good. For example, a corporation or celebrity might think that giving free shoes and free shirts to every person in a poor village is an excellent way to do good, whereas in reality the act would create worse poverty for the village cobblers, weavers, tailors, and seamstresses. English has other words to describe a person who tries to improve the lives of others. Philanthropist is an obvious choice, but many speakers might share the difficulty of the Wizard of Oz when he tries to use the word: Back where I come from there are men who do nothing all day but good deeds. They are called philaer, philaer, yes, er, Good Deed Doers. Ruling out philanthropist as too difficult to pronounce, we still have benefactor, humanitarian, altruist, and social reformer. And, perhaps, â€Å"Good Deed Doer.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:70 Idioms with Heart7 Tips for Writing a Film ReviewHow Verbs Become Adjectives

Discussion #5 Business Ethics Essay Example | Topics and Well Written Essays - 250 words

Discussion #5 Business Ethics - Essay Example ltinationals to comply with the laws governing business an operation in other countries since each of them has distinct regulations which apply to them. For instance, the multinationals need to know and accept to adhere with the laws governing importation, exportation, recruitment, employee welfare, Corporate Social Responsibility (CSR) and environmental conservation. Failure to do so might expose them to lots of legal tussles which might in the long run, interfere with their success. On the other hand, it is my considered opinion that these multinationals should offer reasonable and fair salaries and wages to their employees. These can be determined by referring to the local and international labor laws, government policies on wage limits, demands from the trade unions, level of expertise and costs of living. The remunerations offered to each category of employee should be acceptable by all the involved stakeholders. This is the best way through which these multinationals can satisfy their workforce and appeal to the general public as they strive to accomplish their short and long-term

What do you think has been the most profound and enduring consequence Essay

What do you think has been the most profound and enduring consequence of colonialism in Africa Can it be said that colonialism had positive consequences - Essay Example onists normally govern the possessions, work force, and the trading aspects of the colony, and may enforce certain rules on the local people of that particular colony. In Africa, colonialism has most profound and enduring consequences that can either be positive or negative consequences. This paper, therefore, highlights some of the most profound and enduring consequences of colonialism, in Africa. It further argues whether or not colonialism had positive consequences, in Africa. The process of colonialism on the African land significantly transformed its account forever. Every way of living of the Africans changed completely from the way they think to culture, which were forever put in place by the change in their political system that was brought about by the process of colonialism (Thomson 67). The economy of Africa also transformed due to the slave trade through imperialism and the economic strategies that were imposed by the colonists. The major impacts and long lasting effects of colonialism, in Africa, include racial discrimination to Africans, tribal violence, and total poverty. According to Ali Mazrui, racial expression is the major lasting effect of colonialism in Africa, taking the example of the South African’s apartheid era, which took a long time to end even after they got their independent from the European colonists (Mazrui 116). The Europeans most awful heritage was the presence of the White racist state, which existed up to the year 1994, in South Africa. Apartheid was an acceptable racial discrimination method that was centered upon different ethnic backgrounds in South Africa. The people of South Africa were discriminated according to their races, and the local black population was denied the citizenship (Mazrui 112). The Whites were offered quality education, proper housing, good jobs, and excellent medical care. The apartheid system was so unreasonable with only whites who were less than te n percent trying to rule upon a larger population

Tools That Monitor Truck Drivers Essay Example for Free

Tools That Monitor Truck Drivers Essay How to Monitor Truck Drivers Trucks and drivers represent a considerable cost for firms, therefore, a firm should use tools to monitor the behavior of its truck driver to ensure that 1- Drivers are following regulations to minimize risks and cost. 2- Reduces or eliminates fatigue-related injuries and fatalities. 3- Reduces accidents and equipment damage. Copilot A low cost driver drowsy driver monitor, Copilot, is one of such tools mentioned early. The Copilot consists of a digital camera integrated with a low-cost digital signal processor (DSP). The Copilot is a functionally enhanced version of a previous monitor that has been successfully used in a variety of research projects in simulators and in over-the-road vehicles (). The Copilot measures slow eyelid closures as represented by PERCLOS (Percent Eyelid Closure). PERCLOS is defined as the proportion of time that a subjects eyes are closed over a specified period. PERCLOS has been separately validated in two independent laboratories as an accurate predictor of performance degradation in sleep- deprived subjects. The current driver interface is based on recent experimental results that drowsiness feedback can reduce drowsiness and improve driver performance for sleep deprived truck drivers operating a truck simulator. DSS System ÂÆ'The DSS system works most of the time for most operators ÂÆ' Provides â€Å"virtual† driving buddy for the operator ÂÆ' Can provide site supervision near real-time notice of potential fatigued operators ÂÆ'Highly effective if used with supervisor intervention procedure ÂÆ'The communications plan about the technology and how it will be used is critical ÂÆ' Complete management support and ownership of the process (from the mine manager to front-line supervisor) ÂÆ' Consequences are clearly defined; do what you say you are going to do ÂÆ' Listen to complaints and fix issues/problems early ÂÆ' Site champions required Accelerometers and pressure transducers, mounted in suspension components, can be used to monitor the ride of haulage trucks. Presently, it is difficult to tell what caused a jolt to the truck using either pressure or acceleration data alone. When information from a global positioning system (GPS) is recorded at the same time as shock pressures or acceleration data, the exact location of an event can be determined. Mine management can then determine what caused the jolt to the truck. † NIOSH (National Institute for Occupational Safety and Health) is investigating how the work environment of haulage truck drivers can be improved. The US Mine Safety and Health Administration (MSHA) notes that, between 1986 and 1995, 60% of the back injuries were to haulage truck drivers in metal/non-metal surface mining. Personnel from Phelps Dodge suggested that combining acceleration data with information obtained from a GPS could generate results with a variety of uses. Therefore, researchers at the Spokane Research Laboratory (SRL) began investigating how to tie acceleration and GPS data together. It was originally thought that this tool would be used primarily for road and truck maintenance. However, as research progressed, it became apparent that it would also be useful in providing feedback about equipment operations and identifying unusual causes of jolting. A data collection system that ties acceleration and GPS location data has been successfully demonstrated at a cooperating mine. A variety of applications are possible. Using plotting software, the person reviewing the data produced can see the acceleration history of the truck, much like an infrared camera can display the thermal signature of a moving object. Sophisticated hardware and software monitors very low-level accelerations and increases functionality. Severe jolts can be monitored by using inexpensive hardware and software. GPS-based location intelligence technology deliver exception control and visibility over entire truck GPS fleet, eliminating out of route miles, reducing fuel consumption, automating compliance and improving your bottom line. These truck GPS combined capabilities resolve a rogue’s gallery of fleetwide problems: excessive fuel costs, unnecessary timecard disputes, error-prone manual HOS reporting, and inefficient fuel tax accounting and compliance paperwork. GPS users report an average 15% to 30% lower fuel consumption, 15% less overtime, 12% less unauthorized vehicle use and 12% higher productivity. Driver monitoring tool detects driver workload and stress levels It’s a Tool which monitors driver’s state with camera and seat sensor and alarms if the driver becomes too distracted. Key benefits: Operator vigilance – supervise the machine operator sleepiness and distraction level Traffic safety – advice a driver to adapt his/her driving style to avoid safety risks Green driving – assist a driver to save fuel and reduce carbon dioxide emissions

All About Adolf :: essays research papers

Adolf Hitler was born a child on April 20, 1889 in a â€Å"Modest Inn† located in the town of Braunavon, Germany. Hitler grew up in a household of seven people, five of which were siblings. He had a little brother Edmund. One younger sister named Paula. One older half-brother named Alois, Jr and one older half sister named Angela. This family of seven lived on a little farm located in Limbach, Austria. He had moved several times. The first time he moved it was to Braunavon, Germany. The second time he moved it was to Leonding.   Ã‚  Ã‚  Ã‚  Ã‚   Throughout his childhood he grew up watching war movies and playing â€Å"Cowboys and Indians†. He was adapted to a survival behavior since the day he was born, and many real life instances helped him grow that way. At the age of 16, his mother died from cancer. Later that year, Hitler’s father Alois, died from a lung hemorrhage. The death of his parents brought a new beginning to Hitler’s life, time to live on his own. Due to this tragedy, Hitler became homeless in Vienna, Austria. While in Vienna, Hitler tried to join the Vienna Academy of Fine Arts, but he had happened to fail both times. Due to his failures in Vienna, this is the place he grew to hate Jews. While living on the streets, Hitler adopted a survivor instinct. At the age of 21, Hitler became keenly interested in politics. As some years passed he decided to move out of Vienna and into a town of Munich, at the age of 24. After moving, he was later tracked down by authorities in January of 1914. The cops decided not to press charges of refugee. While living in Munich, he applied for the World War. A process which would change his life indefinitely. The War was the type of a place Hitler was used to being in. He was used being in a fighting and battling scene. Therefore nothing was new to him. Hitler avoided several life threatening injuries during the War. Hitler’s attitude was better than the other 25-year-olds. Hitler never complained about bad situations or bad food. Hitler thought that this injury would have never happened if it weren’t for the Jews. He felt that the Jews were causing all of the German problems. While in the hospital for this leg injury, Hitler had been offered a Medal of Honor, but turned it down because the offer came was a Jew. All About Adolf :: essays research papers Adolf Hitler was born a child on April 20, 1889 in a â€Å"Modest Inn† located in the town of Braunavon, Germany. Hitler grew up in a household of seven people, five of which were siblings. He had a little brother Edmund. One younger sister named Paula. One older half-brother named Alois, Jr and one older half sister named Angela. This family of seven lived on a little farm located in Limbach, Austria. He had moved several times. The first time he moved it was to Braunavon, Germany. The second time he moved it was to Leonding.   Ã‚  Ã‚  Ã‚  Ã‚   Throughout his childhood he grew up watching war movies and playing â€Å"Cowboys and Indians†. He was adapted to a survival behavior since the day he was born, and many real life instances helped him grow that way. At the age of 16, his mother died from cancer. Later that year, Hitler’s father Alois, died from a lung hemorrhage. The death of his parents brought a new beginning to Hitler’s life, time to live on his own. Due to this tragedy, Hitler became homeless in Vienna, Austria. While in Vienna, Hitler tried to join the Vienna Academy of Fine Arts, but he had happened to fail both times. Due to his failures in Vienna, this is the place he grew to hate Jews. While living on the streets, Hitler adopted a survivor instinct. At the age of 21, Hitler became keenly interested in politics. As some years passed he decided to move out of Vienna and into a town of Munich, at the age of 24. After moving, he was later tracked down by authorities in January of 1914. The cops decided not to press charges of refugee. While living in Munich, he applied for the World War. A process which would change his life indefinitely. The War was the type of a place Hitler was used to being in. He was used being in a fighting and battling scene. Therefore nothing was new to him. Hitler avoided several life threatening injuries during the War. Hitler’s attitude was better than the other 25-year-olds. Hitler never complained about bad situations or bad food. Hitler thought that this injury would have never happened if it weren’t for the Jews. He felt that the Jews were causing all of the German problems. While in the hospital for this leg injury, Hitler had been offered a Medal of Honor, but turned it down because the offer came was a Jew.

Tda 2.5 Schools as Organisations

TDA 2. 5 Schools as organisations Task 1 Links to learning outcome 1, 2, 3, 4, 5 and 6, assessment criteria 1. 1, 1. 2, 2. 1, 2. 2, 2. 3, 3. 1, 3. 2, 3. 3, 4. 1, 4. 2, 5. 1, 5. 2, 6. 1, 6. 2 and 6. 3. †¢Identify the main types of state and independent schools †¢Describe the characteristics of the different types of schools in relation to educational stage(s) and school governance †¢Describe roles and responsibilities of: -School governors -Senior management team -Other statutory roles e. g. SENCO -Teachers †¢Describe the roles of external professionals who may work with a school e. g. ducational psychologist †¢Define the meaning of: -Aims -Values †¢Describe with examples how schools may demonstrate and uphold their aims †¢Describe with examples how schools may demonstrate and uphold their values †¢Identify the laws and codes of practice affecting work in schools †¢Describe why school have policies and procedures †¢Identify the policie s and procedures school may have relating to: -Staff -Pupil welfare -Teaching and learning †¢Identify the roles and responsibilities of national and local government for education policy and practice †¢Describe the role of schools in national olicies relating to children, young people and families †¢Describe the roles of other organisations working with children and young people and how these may impact on the work in schools. Identify the main types of state and independent schools Links to learning outcome 1, assessment criteria 1. 1 AND Describe the characteristics of the different types of schools in relation to educational stage(s) and school governance Links to learning outcome 1, assessment criteria 1. 2 All children in England between the ages of 5 and 16 are entitled to a free place at a state school. There are four main types of state schools that receive funding from the local authority. They all follow the national curriculum and are regularly inspected by OFSTED. Community schools – Run by the local authority, which employ the staff, own the lands and building, and decides which admissions criteria to use. Community schools have strong links with the local community and they usually offer their facilities for childcare and adult learning classes. (I do work placement at a community school) Foundation and trust schools – Foundation schools are run by their own governing body, which employs the staff and sets the admissions criteria. Land and buildings are owned by the governing body or a charitable foundation. Trust schools are like foundation schools but they have an outside partnership which forms a charitable trust. The outside partner could be a business or educational charity. They try to explore new way of working to raise standards. The governing body decides whether to become a trust school with parents having a say. Voluntary-aided schools – Are mainly religious or faith schools. The governing body employs staff and sets the admissions criteria. The school buildings and land is owned by a charity hich could be a religious organisation. They also appoint some of the members of the governing body. Voluntary-controlled schools- Are similar to voluntary-aided schools, but are run by the local authority. The local authority employs the staff and set the admissions criteria. The land and buildings and land are owned by a charity usually a religious organisation, which also appoint some members of the g overning body. There are; Specialist schools- which follow the National Curriculum and focus on a particular subject area like, sports, media or technology. Academies- which are independently managed, they are set up by sponsors from business, faith or voluntary groups in partnership with the Department for Education (DfE) and the local authority. Together they fund the land and buildings, with the government covering the running costs. City Technology Colleges- These are independently managed, non-fee-paying schools in urban areas for pupils of all abilities aged 11 to 18. They are geared towards science, technology and the world of work, offering a range of vocational qualifications as well as GCSEs and A levels. Community and foundation special schools- cater for children with specific special educational needs. These may include physical disabilities or learning difficulties. Faith schools- are mostly run in the same way as other state schools. However, their faith status may be reflected in their religious education curriculum, admissions criteria and staffing policies. Grammar schools- select all or most of their pupils based on academic ability. Maintained boarding schools- offer free tuition, but charge fees for board and lodging. Independent schools- set their own curriculum and admissions policy is usually decided by the governing body and head teacher. They are funded by fees paid by parents and income from investments. Just over half have charitable status. They have to be registered with the DfE, and regularly monitored by OFSTED. http://www. direct. gov. uk/en/Parents/Schoolslearninganddevelopment/ChoosingASchool/DG_4016312 Describe roles and responsibilities of: -School governors -Senior management team -Other statutory roles e. g. SENCO -Teachers Links to learning outcome 2, assessment criteria 2. 1 School governors- work with the school, they work in partnership with the headteacher and staff. Governors do not intervene with the day to day running of the school, unless there is a serious problem. The governing body is also responsible for making sure that the schools finances are managed appropriately. It is also responsible for staffing and personnel management. They will also make decisions on issues involving the curriculum and whether to write new policies. Senior management team- Is responsible for taking interviews, inductions, performance monitoring, and appraisals. They can also deal with complaints and issues with colleagues. Deal with courses and career development. They can hold staff meetings, also be responsible for child protection issues. Have general information about policies. Sort out salary queries. Other statutory roles e. g. SENCO- This person is responsible for coordinating the special needs policies in a setting and advising staff. They will be the line of contact for any outside agencies that need to come into the school to look at individual children with special needs. Teachers- are responsible for the education and welfare of the children in the reception classes and for the communication with Parents and all members of the School community. Specific responsibilities: CURRICULUM †¢ Provide a broad, balanced curriculum based on the Foundation Stage †¢ Plan effectively, using learning objectives, producing long-term, mid term and weekly plans †¢ Organise an appropriate timetable, following School’s guidelines †¢ Arrange visits out of school for the children, to extend learning opportunities †¢ Arrange visitors to come to school, to enrich learning and encourage enquiry ASSESSMENT †¢ Assess children regularly, both formally and informally †¢ Observe individual children in different situations and involved in different activities †¢ Use Baseline Assessment †¢ Keep up to date profiles for all children †¢ Use assessment results to plan appropriate learning programmes Describe the roles of external professionals who may work with a school e. g. educational psychologist Links to learning outcome 2, assessment criteria 2. 2 EDUCATIONAL PSYCOLOGIST Educational psychologists consider how children learn, so are used to helping to identify learning difficulties. They visit schools and settings regularly and work alongside parents and professionals in the setting. PHYSIOTHERAPIST A physiotherapist helps to identify a child’s main physical problems while working alongside other professionals and parents. SPEECH AND LANGUAGE THERAPIST Speech and language therapists work with children who have some difficulties with their language. COMMUNITY PAEDIATRICIAN Paediatricians are manly based in hospitals and clinics. They have specialised training in children’s medicine and children are referred to them via their family doctor for diagnosis. They make regular assessments of hildren’s progress and medical needs. They are able to refer children to other health services such as speech and language therapy and dieticians. COMMUNITY NURSE In some areas community nurses visit schools and settings to help provide advice and support. Integrating health and education is a major focus for the Every Child Matters programme, so some early yea r’s centres will have a community based at the centre. FAMILY DOCTOR (GP) A GP has general training in medicine. GP’s form part of the community health team and act as a base for a child’s ongoing medical treatment and notes. CHILD PSYCHIATRIST Children or young people who are showing depression or emotional difficulties may be referred to child psychiatrist. A child psychiatrist has been trained as a doctor specialising in mental health and is able to prescribe medication as well as being able to consider the underlying issues behind a child’s emotional state. CHILD PSYCHOTHERAPIST A child psychotherapist will work with children or young people who are showing emotional distress by talking through their experiences with them and helping the child to explore these. CHILD PSYCHOLOGIST A child psychologist looks at child’s development and learning in a similar way to an educational psychologist. The main difference between their roles is that a child psychologist may support children in a range of different settings rather than just in the educational context. PLAY THERAPIST A play therapist helps children to explore trauma or experiences through the medium of play. EDUCATIONAL WELFARE OFFICER/EDUCATION SOCIAL WORKER The main function of these professionals is to liaise between home and families in cases where school attendance is infrequent. It is an offence for children over 5 years old not to be in some sort of full-time educational programme. ) SPECIAL NEEDS SUPPPORT TEACHER These teachers travel between schools to visit young people or children in their home or pre-school settings. They are able to help a wide range of children and are often seen as useful sources of support and guidance. CLASSROOM ASSISTANT/LEARNING SUPPORT ASSISTANT Their main purpose is to support an individual child, young person or a group of children or young people within a classroom under direction of the teacher. Social worker The majority of social workers are employed by the local authority, although some are employed by voluntary organisations. They are generally deployed in teams according to specialist areas, for example social workers may be involved in caring for older clients, adoption or fostering work. Social workers can provide guidance and advice as well as practical support for families. RESPITE CARERS Respite carers look after children for short periods of time so that their parents can have some time out. CARERS AND BENEFIT ADVISORS Some settings have career and benefits advisors as part of the team. They can help parents find employment and training courses and give them advice about claiming benefit. Define the meaning of: -Aims -Values Links to learning outcome 2, assessment criteria 2. 3 Aims and Values are usually set out in the schools mission statement. Aims- explain what the school wants to achieve. They are usually set out by the head teacher with support from the community and parents. Values- can be determined by the schools rules, usually include respect for self and others and are closely related to Personal, Social, Health and Economic education (PSHE) and citizenship education. Values are based on moral code. The mission statement from the school I do my work placement at; All children will receive an education that is broad and balanced, that develops their potential and is suited to their needs. They will be given opportunities to discover and develop their talents through curricular and extracurricular activities. The ethos and curriculum of the school will instil values that will encourage independence, self esteem and respect for others. Describe with examples how schools may demonstrate and uphold their aims Links to learning outcome 3, assessment criteria 3. 1 Schools may demonstrate and uphold their aims in a mission statement. For example the school where I do work placement explains that they are committed to encouraging the children to reach their full potential whatever their needs. Describe with examples how schools may demonstrate and uphold their values Links to learning outcome 3, assessment criteria 3. 2 Schools may demonstrate and uphold their values in a mission statement. The mission statement from the school where I do my work placement states that the curriculum and ethos of the school will encourage self esteem, independence and respect for others. Identify the laws and codes of practice affecting work in schools Links to learning outcome 3, assessment criteria 3. 3 There are some laws and codes of practice that affect work in schools which are; Children’s Act 2004; Disability Discrimination Act 1995 and Special Educational Needs Code of Practice; Health and Safety at Work Act 1974. Children’s Act 2004 -it was passed to make sure that duties would be put on local authorities to ensure that all the different services that work with children and their families work more efficiently together. Data Protection Act 1998 – Schools are required to keep information secure and it can only be used for the purpose it was gathered for. Disability Discrimination Act 1995 and Special Educational Needs Code of Practice- Schools are not to discriminate against disabled children this has led to more disabled children in mainstream schools. Health and Safety at Work Act 1974- Designed to protect everyone within the school and give procedures to follow in the event of an accident. Identify the policies and procedures school may have relating to: -Staff -Pupil welfare -Teaching and learning

How Hitler Lost the War Essay

As an influential, forceful person, Adolf Hitler used his articulate speech to empower the Nazi political party. Hitler received complete power as the Chancellor of Germany, after passing the Enabling Act. He utilized the totalitarian power to create the Third Reich, and through military moves and a propaganda movement headed by Joseph Goebbels, he made a great impact on the Germany’s citizens. Hitler influenced the Germans into sharing a deep sentiment of nationalism, and the significance of the Aryan, or â€Å"master,† race. With this widespread attitude and the mobilization of the German military, Hitler spearheaded the second world war. Despite the positive contributors to the German force, Hitler’s many mistakes hindered the armies’ ability to win the war. This included his impulsive demeanor and irresolute tendencies, his errors at Dunkirk, France, and his attack on Ukraine. One significant error made by Hitler occurred when he chose to alternate from bombing the RAF, targeting civilians in British cities instead. This gave the RAF the time and space needed to recuperate, and they were able to recover. Hitler had lost a chance to beat the RAF, since they had been growing weak under the German attack, and would most likely have been done for if the bombing on the RAF had continued. The lack of rest of the Luftwaffe combined with the determination of the British forces brought the Battle of Britain to a stalemate. This terminated the might German air force, and prevented the Germans from completing Operation Sea Lion, a plan to invade England amphibiously, with minimal resistance. With the completion of the operation, the United States would have been less protected from a Nazi invasion. Another of Hitler’s most grievous mistakes was made in his decision at Dunkirk. The Allies experienced a great deal of fear about a German attack through Belgium after the downfalls of the Netherlands, Norway, Belgium, and Denmark to the Germans. The Allies dealt with the German 3-pronged attack, the main force traveling through the Ardennes Forest, the other two through Belgium and the Maginot Line. This surprise approach startled the Allies, mostly since the thought of massive tanks traveling through the Ardennes Forest was incredible. This German movement pushed the Allies to Dunkirk, a location on the English Channel. Hitler then commanded the German forces to turn around, deciding that the Luftwaffe were more suitable to finish the job and win the battle. The Luftwaffe had minimal success after a dense fog obstructing the vision of the Luftwaffe and making it possible for the British to escape to safety. This mistake was prodigious– Hitler’s decision prevented the Germans from wiping out the British army. If this had occurred, Germany would have had a great opportunity to invade Britain amphibiously. However, Hitler did not take advantage of the opportunity, and missed out. Hitler’s â€Å"Rape of the Ukraine† was his most critical of blunders. From the perspective of the Slavs, the Germans seemed to be liberators, come to save the people from the cruel jurisdiction of Stalin. If Hitler had used this to his advantage, he could have had more manpower in his attack of Moscow. Instead, he looked at the Slavs as mongrels, an inferior race. The Ukraines also had more experience dealing with the Russian winter and terrain. However Hitler was unable to look past his prejudice, and shipped the Slavs off to concentration camps to be exterminated. Hitler took their food and treated them uncivilly. Had he done right by these people, he would have gained troops to help in his attack in Moscow, and obtained an ability to use all of his men to defend the Western front, since threats along the Eastern front could have been removed. Adolf Hitler had an uncanny ability to influence immense crowds of people, but his lack of ability in the area of commanding military forces with well thought out strategy essentially led to the downfall of the Germans in World War II. Hitler’s execution of military movements was less then valiant. He made his biggest errors in the Battle of Britain, and his actions at Dunkirk and the Ukraine. This pushed the Germans to an eventual defeat. Hitler’s Third Reich lasted twelve years, and he was never capable of gaining access to the control and influence of the entire world.

Essay on OB Case

Essay on OB Case Essay on OB Case Executive Summary Leaders in SAAS are facing challenges managing their teams and implementing the participative leadership approach. Lack of communication and clear structure and guidance from team leaders has created organizational problems and inter-personal conflicts. Developing a hands-on training program for leaders and team members would help eliminating structural problems of the organization. Alternatively, returning to a more autocratic approach could address the current problems with lack of authority of team leaders and wasting resources. Statement of the Problem Replacing managers by team leaders has led to loss of control and authority over the employees. Team Leaders don’t have the necessary leadership skills and conflict resolution techniques to manage their teams. OA staff are suffering from lack of structure and guidance in their daily routines and there’s no practical procedure on how to achieve and contribute to overall organizational goals and objectives. Causes of the Problem Moving from autocratic leadership, where the managers make the decisions for the team, to a participative approach by empowering the employees, has led to creating conflict and confusion in the teams. The role of the team leader has not been clearly defined for the employees; hence, the OA staff don’t consider them as their superiors anymore and don’t feel obligated to follow the Team Leaders’ instructions strictly. Issues such as inter-personal conflicts remain unresolved within the teams due to absence of an effective leader and mediator. Although, the strategic plan in Exhibit 2 clearly defines the vision and objectives of the company, it does not define a clear implementation plan and performance measurement system. Exhibit 7 defines clear objectives for team Hodgson, but it’s only limited to that specific team. Since Metro teams don’t meet on a regular basis, the objectives are not communicated to the other teams, in order to see if they align with the overall organizational goals and objectives. Hence, there is lack of transparency and cross-functionality between the teams. Resources are not allocated equally across the teams (eg. the country OA team is over- staffed, the budget is not allocated to each particular team) and there is no monitoring system over expenditures and resources of the organization. Implementing a new leadership style and adapting to a new management system can be challenging at first and can create conflicts within the teams. Alternative solutions should be found to finalize the change in the organization and to keep it going when the change is implemented. Decision Criteria and Alternative Solutions Decision criteria considered to evaluate alternatives are time of implementation, expected efficiency (to avoid waste of time in the implementation), number of unresolved conflicts, allocation of resources, organizational culture and industry/sector, experience of similar organizations (other emergency public services like the fire department), and the proportion of routine vs. non-routine tasks. Successful implementation of change in the organization requires that the process is more inclusive, so a participative leadership style is recommended. The decrease of decision levels would increase responsiveness to the day-to-day challenges. Since change is not a routine procedure, ideas of different levels of the organization should be taken into account. In self-managed teams, members are the decision-makers. This leads to high productivity and motivation. While self-managed teams do indeed undertake many of the responsibilities within the organization, they still require a certain degree of control as they could lose direction and require more structure in their teams. Autocratic Leadership, on the other hand, states that team leaders make decisions without consulting their team members, even if their input would be useful. This can be appropriate when decisions need to be made quickly, such as

The Reasons Why You Need to Study Global Business

The Reasons Why You Need to Study Global Business Global business is a term used to describe both international trade and the act of a company doing business in more than one area (i.e. country) of the world. Some examples of well-known global businesses include Google, Apple, and eBay. All of these companies were founded in America, but have since expanded to other areas of the world. In academics, global business encompasses the study of international business. Students learn how to think about business in a global context, meaning that they learn about everything from different cultures to the management of multinational businesses and expansion into international territory. Reasons to Study Global Business There are lots of different reasons to study global business, but there is one primary reason that stands out among all of the others: business has become globalized. Economies and marketplaces around the world are interconnected and more interdependent than ever before. Thanks, in part, to the internet, the transfer of capital, goods, and services knows almost no boundaries. Even the smallest companies are shipping goods from one country to another. This level of integration requires professionals who are knowledgeable about multiple cultures and able to apply this knowledge to selling products and promoting services around the world. Ways to Study Global Business The most obvious way to study global business is through a global business education program at a college, university, or business school. There are a number of academic institutions that offer programs focused specifically on global leadership and international business and management. It is also becoming more common for degree programs to offer global business experiences as part of the curriculum even for students who are majoring in something like accounting or marketing rather than international business. These experiences may be known as global business, experiential, or study abroad experiences. For example, University of Virginias Darden School of Business provides MBA students with the opportunity to take a 1 to 2 week themed course that combines structured classes with visits to government agencies, businesses, and cultural sites. International internships or training programs can also provide a unique way to immerse yourself in global business. The Anheuser-Busch company, for example, offers a 10-month Global Management Trainee Program that is designed to immerse bachelor degree holders in global business and allow them to learn from the inside out. Top-Notch Global Business Programs There are literally hundreds of business schools that offer global business programs. If you are studying at the graduate level, and youre interested in attending a top-tier program, you may want to start your search for the perfect school with this list of high-ranking programs with global experiences: Stanford Graduate School of Business - At Stanford, every MBA student is required to participate in global experiences to increase their knowledge of international business and management. While participating in the schools Global Management Immersion Experience (GMIX), students live and work in another country and learn about global business through complete immersion.Harvard Business School - Harvard curriculum combines the case method with the field method. Part of the field method involves global intelligence, which requires students to gain real-world experience by developing a new product or service for one of Harvards global partner organizations.Kellogg School of Management at Northwest University - Kelloggs global MBA curriculum requires students to partner with other international students to gain an understanding of international markets and develop market-based growth strategies for international organizations.

Economic globalization reduces the possibility of conflict Essay

Economic globalization reduces the possibility of conflict - Essay Example From a critical point of view, when countries learn to depend on each other, they form long lasting relationships as the feel that they need each other for survival. On this note, they are committed to maintain harmony to ensure that this interdependence works out for all of them and that each country can uplift their economy. Since countries are unique entities with different resources, it is true that globalizing the economy will ensure that conflicts are reduced and each country can depend on its allies. On this ground, it is clear that the harmony that the world enjoys today is a result of health relationships that have resulted from the formation of a global economy. The end of the 20th century and the 21st century is a time when the world has experience harmony as a result of reduced conflict. The world economy structure has changed due to the formation of a global market where countries are free to venture. Unlike in the post war period, countries are free to invest across the world due to reduced barriers of foreign business entrants. As Barbie (1996) points out, there has been great economic integration to the extent that it is impossible to tell where a product was manufactured. Barbie gives the example of goods that are â€Å"made in China† but have actually been produced through operation integration. Countries have come together to venture in common markets to the extent of collaboratively producing one product. As countries exhaust their domestic markets, they are free to invest in foreign markets in the onset of market liberalization. In the 21st century business organizations have ventured in international markets to increase t heir profits by investing in unexploited markets. This kind of economic integration has resulted into reduced rivalry as countries learn that the domestic market is not enough for economic development. As a result, the new century has seen the number inter country wars reduced due to the economic cohesion that

Interprise and innovation Essay Example | Topics and Well Written Essays - 1500 words

Interprise and innovation - Essay Example Inviting thousands of athletes around the world to participate in various sports competitions is bound to create not only new job and business opportunities for many people but also the re-development and improvement of the public transportation, hotels, and other related infrastructure such as the Wembley Stadium, the All England Club at Wimbledon, the Greenwich Park, and the Earls Court among others (London 2012, 2010). In line with this, the large traffic of people who look forward to attend the Olympic Games attracts few of the large-scale companies to promote their consumer products to the public. Coca-cola is one of the official sponsors or Worldwide partners of the 2012 Summer Olympic Games (London 2012, 2010b). Based on UK demographic profile of UK’s prospective audiences, this report will tackle the proposed Coca-Cola product suitable for a target audience during the Olympics. Eventually, the number of perceived substitutes and the proportion of income spent on goods will be tackled to determine the PeD for Coca-Cola during a major event like the Olympics. Using a diagram, the effects of advertising the proposed Coca-Cola product will be assessed as to whether or not the advertising impact could cause the demand curve to shift to left or right. The London Organising Committee of the Olympic Games and Paralympic Games LOCOG aims to promote global diversity as part of the 2012 Olympic Games strategy (Open. The world in a city. Diversity and Inclusion Strategy, 2008, p. 1). Regardless of age, gender, educational attainment, disability, religion, political, economic, and cultural differences of Coca-Cola’s target audiences, it remains a fact that the London Organising Committee of the Olympic Games and Paralympic Games is working together with GLA, Olympic Delivery Authority (ODA), UK and London Government, and Trade Unions to ensure that the London 2012 Games will create a sporting environment that is suitable for all audiences (Open. The world

Solid Waste Essay Example | Topics and Well Written Essays - 1750 words

Solid Waste - Essay Example This author will discuss solid waste concerns; will provide details on the factors that contribute to the problem, as well as the factors that are affected by it; will tackle the positive and negative impacts; will present and evaluate the present sustainability strategies and solutions; and will discuss the required government, societal and global support. In addition, this author’s personal plan to reach sustainability will be discussed, showing how each goal should be conducted. Solid Waste Solid waste, as defined by the United States Environmental Protection Agency (EPA), is any type of refuse, or slush coming from treatment plants of wastewater and water supply, or mire emanated from pollution control facilities and other throw-away materials from residential, commercial, industrial and institutional sources, and from mining and agricultural operations. Almost all of mankind’s activities create wastes. In 2006, American residents, industries, and institutions actua lly generated over 250 million tons of municipal solid waste. The average American produces waste on a rate of approximately 4.6 pounds per day.  Moreover, a yearly 7.6 billion tons of industrial solid waste are produced and discarded from the U.S. industrial sector (U.S. EPA, 2003). Solid waste management comprises waste reduction, recycling, incineration, composting and landfills. The U.S. Environmental Protection Agency confirmed that one-third of solid waste is recycled; one-seventh is incinerated; and one-half goes to landfills. The greater part of environmental harm and ecosystem damage is caused by the behavior of mankind. The growing waste generation, alongside the escalating population and excessive production of material goods will unconstructively affect the human health and the environment (Chase, et al, 2009). With the American households and businesses continuously generating trash, creating an effective national waste management program is difficult. On the local le vel, states and municipalities, in accordance with the requirements, requests and concerns of individual communities, have implemented solid waste programs for waste collection, transport and disposal, together with waste reduction, reuse and recycling. On the other hand, the responsibility of EPA in waste management is to set objectives and provide leadership, technological assistance, education and training (U.S. EPA, 2003). Factors that Contribute to or are Affected by the Problem In 2001, paper products comprised the biggest factor of municipal solid waste or MSW (36 %); yard wastes made up the second-biggest factor (12 percent); food scraps, glass, metals, synthetics, and lumber formed 5 to 12 % of the entire municipal solid waste; leather, rubber, and fabrics constituted 7% of MSW; and other various wastes comprised more or less 3 % of MSW (U.S. EPA, 2003). As the economy develops and the population increases, waste production amplifies as well. Improper solid waste management through uncontrolled dumping and incineration can cause health and environmental hazards, such as water contamination; breeding places for insects and rodents; flood increase from drainage obstructions; greenhouse gas emissions; disease outbreaks; and fire risks (U.S. EPA, 2002). Benefits of Formal Recycling and Composting Programs Well-managed recycling and composting programs could be advantageous to both the ecology and the economy. Organized disposal programs could

Understanding The Media And Celebrity Cultures

Understanding The Media And Celebrity Cultures Celebrity can be regarded as the subsequence of the cultural penetration of capitalist commercialism, as well as is the residual products resulted from the rising of popular cultural industry in the 20th century. The emergence and development of modern consumer society have carried on the flourish of celebrity culture. Popular culture is full of the celebrities radiance. The advantage of technology has changed peoples everyday life. The growth of income and leisure time has turned peoples attention on the issue of consumption. In order to satisfy consumers increasing desire of material and cultural consumption, celebrity and its relative industry have emerged and taken root in the ground of poplar culture. Simultaneously, the growth of social democracy, decline of religion power, and commodification of everyday life has contributed to current position of celebrities, they become the idols to the mass population in diverse aspects. In majority conditions, celebrities has become the es sential carriers of mass media, and also been fanatically imitated. Sports stars, movie actors and other kinds of public media images almost become icon and deity in many peoples mind. Celebrity culture has provided the role mode of fashion, external appearance, and personality for audience. In the world of mass media, celebrities has crosses from the range of entertainment, sports, politic, and business, to each territory of social life. From nobody to a popular superstar, the process needs an complete productive system, and undoubtedly, mass media is the best choice. Majority movements undertook by media are mainly surrounding the celebrities: the scriptwriter maybe make an executive screenplay for the celebrities; the movie director has possibility that shape a films star by classified image; the photography, light and costume might all serve the celebrity for his or her celebrification and commercial benefits. Under the impact of these series efforts, the fan group have come out , and then, a new market serving fans has emerged, by which, the deified status of stars have established and consolidated day by day. Celebrities utilize media to complete self-propaganda, media reversely use them to create substantial commercial return. However, in general, partial celebrities distaste the close supervision coming from media, similarly, media dislike celebrities arrogance as well. In this perspective, there is a kind of indivisible and hostile relationship between media and celebrities. In this study, there are two questions going to be answered, first, what kind of changes have happened on the way of getting fame under the context of contemporary consumer society? Secondly, what kind of role has mass media played in the process of celebrity production, or we can say what are the relation between mass media and celebrities? The Concept of Celebrity Culture There are many studies undertook of how the way of people getting fame has changed from ancient to contemporary period. It has primarily concentrated on the differences between hero and celebrity. Fame, as P. David Marshall (2006) stated, is only able to be gain through exemplified greatness in some way or other. In order to become great and known by everyone, a man has to possess the characteristics of making people admire his courage, talent or nobility. Shakespeare had divided great men into three categories: those born great, those who achieved greatness, and those who had greatness thrust upon them (P. David Marshall, 2006. p.72). Thomas Carlyle (1996) explained heros in six categories: divinity, prophet, poet, priest, man of letters, and king, all of who have a common feature that their process of getting fame is slow and by the natural way of becoming well known. Their fame was not made overnight, but was through a mysterious procedure as which God ruled the the generations. H owever, since the Graphic Revolution (Boorstin, 1992. p. 45), the definition of fame to people has changed into an item which can be manufactured through the channel of media. Celebrity culture has emerged, and peoples consciousness of hero have been confused. Actually, as P. David Marshall (2006) reported, the hero was distinguished by his achievement; the celebrity by his image or trademark. The hero created himself; the celebrity is created by the media. The hero was a big man; the celebrity is a big name ( p. 81). Rojek (2001) has similar point with Marshall, he believes that mass- media representation is the key principle in the formation of celebrity culture (p.13). He also induced the emergence of celebrity as a public preoccupation into three major interrelated processes: the democratization of society, the decline in organized religion, and the commodification of everyday life ( p.13). In other words, the democratic revolution challenged peoples idea of belief, they want to find the celebrities from common mankind, who can replace the monarchy as the new symbols of recognition and belonging (p.14). Simultaneously, with the development of commodification, celebrities are regarded as the best tools for mobilizing populaces consumption desire. In the following section, the primary task is to discuss celebrity culture in the context of consumer culture, and its impacts on our consumption habits. To the conception of consumer culture, there are a lot of versionsà ¯Ã‚ ¼Ã…’Chinese economist Lezhong Wang (2002) has defined consumer culture as the presence of humans creativity in the consumption territory, and the sublimation and crystallization of individually rational practices of mankind. Consumer culture includes natural environment, human environment, material resources made by human beings, spiritual and cultural products, and the consumption behavior which is full of creativity and benefits for human health. In addition, Chinese sociologist-professor Haohui Xiao (cited in the translation of Lezhong Wang, 2002) points that broadly speaking, consumer culture is the combination of consuming material and spiritual culture; in a narrow sense, consumer culture is the reflections of consumption on peoples ideology, which are including the elements of consumer philosophy, consumer value, consumer ethics, consumer behavior, consumer taste, consumer atheists and consumer psychology, which are the ideological totality of reflecting and understanding consumer character during the consumer practice. Synthesizing former statements of the conception of consumer culture, why don not we understand it simply as a material movement in the procedure of consumption, which is accompanied with psychological thinking and value orientation. When consumer culture has become a natural environment, consumerism was going to derive. The so-called consumerism points to a kind of living style: the consumer purpose is not for satisfying realistic requirement, but pursuing the manufactured and motivated desire, constantly. In other words, what people consumed is not the value-in-use of commodity and service, but their symbolic significance (translated from Pingwen Huang, 2003). The expression of consumerism in the territory of cu ltural consumption is cultural consumerism. Respective cultural products and cultural spirits inevitably play the role of symbolic consumer goods. These spiritual products on the form of entertainment is alternative, and capable of very rapid mobility, but the innate ideological values cannot be replaced. Thus in this context of consumer culture, what role of celebrity has played? For understanding the impact of celebrity on contemporary society, Chris Rojek (2001, p. 29) provides three approaches: subjectivism, structuralism and post-structuralism. Subjectivist emphasizes the unique characteristic of celebrity. Generally, this kind of characteristic of celebrity is from innate talent, which is formed naturally, and becoming the primary force that attract audiences attention. Structuralist approaches to celebrity have attempted to provide scientific understanding of celebrity. They attributed the origination of celebrity to the influence of the cultural industry capitalism, and masculinity (Rojek. 2001). Guy Debord (cited in Rojek, 2001. p. 34) has suggested that industrial culture as a culture of signs and the purpose of celebrity culture is to shepherd the populace into imitative consumption. On the aspect of capitalism, celebrities are serving entertainment industry, and the reason why the masses can be attracted by celebrities, as Edgar Morin (1961) claime d that because celebrities could fulfill the regressive needs of the audience, which is on the level of psychology. In this respect, the celebrity can be understood as a carrier of ideology. David Marshall (1997) following this due, suggested that celebrity has a political function. It could be applied to contribute, propagate and extend certain forms of subjective values, such as individualism and heroism. Marshall also claims that mass media is the essential channel to realize this political function of celebrities. In Marshalls statement, celebrities to the audiences has taken effect as symbolic signs, which are embedded with psychological meaning. Another proposal of structuralism is that celebrity is the extension of what might be called fundamental types of character and embodiment in society (Rojek, 2001, p. 40). For this suggestion, Orrin Klapp (1962) thinks that because of the mass communications industry, the fundamental types in contemporary society have been successfully extended by the appearance of celebrities, subsequently which provides the important prototypes for the audience to emulate. The most valuable approach of understanding celebrity culture for this study is the post-structuralism, which is frequently associated with structuralism, but examine the problem of celebrity images as a whole and how those representations of these images are produced and consumed. Rojek (2001, p. 44) defined the notion of the post-structuralist approach as that star image are inflected and modified by the mass media and productive assimilation of the audience. In this respect, the images of celebrities are the common consequence of the work of media agents, press, publicists, producers, fans, and gossip columnists. As a result, the celebrity system could be used to fulfill political, economic, and cultural requirements. Associated with the consumer culture previously mentioned, the following section will concentrate on the celebrification process. Above all, the precondition of celebrity culture the context of capitalist consumer society. The logic of capitalism requires consumers to maintain increasing consumption desire for capitalist accumulation. However, peoples desire are too various to unify. For constantly maximizing the market share, manufacturers need some thing that could tie consumers attraction in a long run. In this sense, manufacturers found that celebrities are the desirable issue because, as what I mentioned, celebrity has the function of filling the psychological lack in humans mind. Rojek (2001, p. 15) claims that celebrities humanize the process of commodity consumption by the way of structuring human sentiments. Then, why celebrity could attract audiences attention on psychological level? Richard Dyer (1998) has regarded stars as a phenomenon of consumption (p.17), which originates from the four categories relationship between stars and audience: emotional affinity, self-identification imitation, and projection. This types of audience and star relation was firstly reported by Andrew Tudor (1974) in his book Image and Influence, with the range of star and individual identification and the order of consequences. Self-identification and projection belong to the high range of identification, in the contrast, emotional affinity and imitation ( of physical and simple behavioral characteristics) are classified to the low category. Dyer (1998) furthermore integrated Tudors discourse, reconstructs the way of how these four categories of star/audience relationship emerged. Emotional affinity as the weakest category, maybe is the most common sense among audiences. Audience finds there are an attachment between he or she with the star on the narrative of individual personality, and then, the sense of involvement has brought up. Self-identification happens when involvement has reached the point at which the audience-member places himself in the same situation and persona of the star (Tudor, p. 81). As for the third category-imitation, which is the primary reason for stimulating consumption as it is the commonest phenomenon among the young people, and establishing a kind of sentiment with audiences beyond the sphere of media texts. People who reaches the category of imitation are willing to consider stars as a role model and emulate their clothing, hair style and expression. For this, purchasing the products which ar e relative to the favored star is a subsequent behavior of audiences on this class. Projection as the last category is like a distillation of imitation, which pursues the deeper similarity with the adoring stars. Dyer (1998) concludes that from this accounts of the star/audience relationship, audiences participate few in the process of shaping the phenomenon, they are generally following the designed routine of celebrity production. Thus to manufacturers, celebrities are commodities in the sense that consumers desire to possess them Rojek (2001, p.15). For the stable economic growth, capitalism requires mobilizing abstract desire in the unconsciousness, and celebrity culture has been recognized as one of the most important mechanisms for mobilizing abstract desire due to it embodies desire in an animate object, which allows for deeper levels of attachment and identification than with inanimate commodities (Rojek, 2001, p.189). After understanding the impact of celebrity culture on consumption society, the next step of the celebrification process is referring to the relationship between mass media and the celebrity, or we can say how media product the celebrity. In the following part, I will integrate detailed examples to elaborate this complex. Media and Celebrification Celebrity culture is a prevalent phenomenon in contemporary society, its main mechanism is on the strength of celebrities to reach certain purposes. However, different from the great man in ancient period, modern celebrities are made through the tautology of media publicity to get audiences attention on the big names. Under the system of media institutions, the appeal of celebrity culture is characterized on three major aspects. Firstly, celebrity culture has promoted in various territories, the so-called celebrities are not merely refined to the range of entertainment, such as film, television, and music, but also involving sports stars and political celebrities. And in the media world, celebrities are active in all the sphere of entertainment, politic, sports, business and social life. For example, Arnold. Schwarzenegger as a successful actor of action movie, got the same achievement on the ground of politic. Secondly, the commercial application of celebrities is increasing, which also can be called as celebrity strategy. In such a circumstance of globalized economy, the combination of celebrity culture and commerce is increasingly close, to some extent, celebrity culture already, become a commercial strategy. Mass media is the key force in the activity of celebrity culture for commercial development. No matter what kind of celebrities, in modern society they have to borrow the powerful strength of mass media, especially the channel of television to increase own fame. Actually, contemporary media culture seems to turn to a kind of celebrity culture. Thirdly, the impact of celebrities is more deep and broad. Celebrities impacts are not just restricted on the film ticket results, or television audience rating, the more effective one is that they are the symbolic of fashion, success. Dyer (1998) thinks the stars, mainly film stars, have become models of consumption for everyone in consumer society (p. 39). As what I mentioned previously, this phenomenon is resulted from a psychological imitation. In this respect, celebrities are beyond the images shaped in media texts, and intervening in audiences everyday life, with providing the models of ideal personality and imaginary style which are matc hing with audiences desire. To mass media celebrities are as well as irreplaceable. In capitalist consumer society, the sustainment of media institutions is largely replying on the immense profits produced by advertising sponsors, who seek to on the strength of media propaganda to prompt commercial interests. In this perspective, media needs to use the activity of celebrities to stimulate and sustain audiences attention and desire, consequently, to maintain the consumption of sponsored products and own economic benefits. As a result, the relationship between celebrity culture and media are interdependent. However, to media, the concrete celebrity member is changeable, to some extent. In following analysis, certain film stars are picked up to elaborate the relation between celebrity and media. In a long time, film as a typical formation of media means is the breeding ground for celebrity culture. As early as the period of silent movie, the Western film industry has created the superstar-Charlie Chaplin. A top hat, sharp toe shoes, black mustache, tunic and loose trousers successfully shaped the classic Chaplin and his Ciarlo image around the world. Resulted from the preoccupation to his image, hundreds of thousand fans went to buy the small statue of the homeless image he played in the film. In 14th December of 2004, the prop-a bamboo cane, which was used by Chaplin in the film Modern Times came under the hammer in London Christies auction house, and finally got deal by 47,800 pounds. (From Internet Source, Dec, 2004). From this, maybe we can see how successful and persistent the image shaped by film is. The development of movie has contributed numerous film stars , and who are also regarded as the essential element of Hollywood films. The big name of star generally is the guarantee of ticket value as audiences are willing to pay money for their favored stars, so producers as well as prefer employing stars to make predictable profit result. With the engagement of superstars and the frenetic hype before the show time, stars and the film could both be famous. An effective instance is the Hollywood film Oceans Twelve, which was showed on 2004, and assembled the top famous stars on that time: George Clooney, Brad Pit, Matt Damon, Andi Garcia, Julie Roberts and Catherine-zeta Jones. The executive official of Exhibitor Relations Paul has said that film fans commonly prefer the films gathering all stars together, watching this kind of film will feel like one time shopping for Hollywood top stars. According to the data of Exhibitor Relations in 12th December of 2004, it showed that last week, Oceans Twelve has got the top position of the North American Box office by $40,900,000 which created the forth highest box office of opening premier in the history, just after The Lord of Ring. Many Hollywood analysts even foresaw that Oceans Twelve will extend the success of the part one Oceans Eleven, and earn much more money. In the com mentary of this film, a large part of audiences said that no matter what the narrative is, they have to watch it just for the stars (From Internet sources, 14th Dec, 2004). By comparison, the commercialization of Chinese film industry and celebrity culture took place lately. In the early film times in China, a series film stars like Linyu Ruan and Xuan Zhou had few commercial feature, they just treated acting as a professional job. Besides, at that time China was still caught in the situation of foreign invasion and repression, the development of commercial system was not complete, the aim of filming a movie, to large extent, is for diffusing and agitating populaces passion and confidence of fighting, rather than earning box office and profits. This situation has modified since the conduction of the reform and open policy, people have noticed that film industry is good way for making profits. Film producers began to concern market trends, and be aware of the importance of contenting audiences needs, trying to search what kind of film genre and film star will be preferred by Chinese people, and for what reason audiences are able to consume films. As a result, from the gradual growth of Chinese film industry, it is clear that consumption pursuit is the precondition of film production and birth of star. Star Production or Consumption Within the interdependent relationship of celebrities an mass media, a question called the production-consumption dialectic of mass communications has suggested by Edgar Morin (1968), which means stars are a phenomenon of production that arising from what the film makers provide, or of consumption that arising from film audiences demands (Dyer, 1998, p. 9). Firstly, as for the discourse of stars as a phenomenon of production, which is regarding stars as products of mass communication. For example, majority American film stars are the products of Hollywood. Hollywood production has been considered as a capitalist production, and in this sense, the function of film stars is concentrated on the economy of hollywood (Dyer, 1998). Robert A. Brady (1947) suggested that stars are a kind of capital possessed by Hollywood industry, which is characterized as monopoly, which is also the first element in the economics of Hollywood classified by Dyer (1998). The second role of stars is investment . Dyer (1998) analyzed that stars to film makers are a secure guarantee, which could promise their investment on the film has the profit value. Thirdly, stars themselves are a major investment to film makers, the commission for stars appearance takes a large portion of the whole film budget. The last element stars representing is the market. Alexander Walker (1974) reported a similar point that the use of a star to stabilize audience response (p. 15). For film producers, an effective way to organize the market is to attract audiences attention. Secondly, the question is are stars a phenomenon of consumption that arising from film audience demands?. Actually, in Part1, the account of the star/audience relationship has answered this question by the audiences role in shaping the star phenomenon is very limited (Dyer, 1998. p. 18), because stars are made by mass media to satisfy the requirement of commercial interests. However, because the feature of modern celebrity culture is largely dependent on the work of media publicity, audiences have possibility to take a part in the process of star production. To modern people living in the consumer society, being wealthy and famous as a symbol of success, which actually is equivalent with the connotation of modern star. In American culture, the individualism is a primary value, which effects American people in everyday life. It advocates that everyone has the fair right to be successful as if you can grasp a good chance, and pay hard work, regardless of talent and application. In the star system, this value should have reformed, as it requires the ordinary people who want to be star have certain talent and specialness, of course, good luck is also an indispensable element ( Dyer, 1998). In this respect, under the context of modern mechanism of celebrity culture, peoples value towards success has changed. They dream of being famous, no matter by what kind of way. Apparently, being star is a deserving way to get success, because on the strength of media, maybe the dream will be realized overnight. As a result, in contemporary society, people who have a star dream is a normal phenomenon. Like I mentioned, media get used to mobilize audiences desire to maintain consumption. when they found audiences desire of being star, they have began a new round of star production among the ordinary people, as the economic return will be more intensive, in this operation, stars are playing the role of production largely. This principle has also been noticed by Chinese media system. The television program Super girl is an typical instance, which is operated by a local television station of China. The basic program policy is that, it provides a platform for ordinary people to present their talent on singing, any female who are interested in singing all could participate in this contest, the last three winners will get ten years contract with the music corporation, which means the winners of this television singing competition will be shaped as music stars. This contest has three professional music juries, but the final determinative right is in the hands of audiences, who can vote th eir favorite participants through mobile texts. Of course, the text was charged as several times as ordinary fee, thus undoubtedly, the communication corporation is the biggest sponsor. This program almost swept the whole country in that time, the reason why it can be so successful is because, first of all, it provides a chance for ordinary people o show their talent before public, which impossible in normal life. Secondly, it transfers the power of star production to audiences, which to some extent makes audience feel like they are more close to the star system, which in ordinary life is a fantastic stuff. Lastly, through this program, someone who ever is an ordinary citizen has actually become a music star of China, this outcome further promotes audiences attention on the star they selected out, and have a kind of intimacy with the star. From this process, we can find that the biggest winner is media itself. All the program is a public projection of star production, but the producer is audience self. By this way of making audiences engaged in the production could absorb audiences attention and desire in a more broad sphere, after all, television is the most effective communication tool. Associating with this instance, the mechanism of modern media institution is apparent, under the motive of finally commercial return, stars can be manufactured randomly as a kind of production in consumer society. Conclusion The commercial flourish has led to the extension of celebrity culture. Celebrities become the living representation in this modern time. They create dreams for massive ordinary people, who have been made as the accessories of commerce unconsciously. People are relying on celebrities to make the final decision on consumption, and regarding them as the indispensable image model in realistic life, the impact is not only on the external style of outfit, but also on the psychological movement. Idol chasing, worship, and imitation already become a kind of prevailing fashion in 21st century. If say celebrities provide imaginary scene for the masses, then mass media is the producer of this fantastic picture. Relying on mass media and basic communication technology, celebrities get soil to root and grow up. We even can say that celebrities are the result of mass media production. To our audiences, since we have few influence on the process of celebrity production, the only thing we can do is to recognize the innate character of this mechanism clearly. It is not suggesting to criticize the celebrity culture entirely, but proposing to find our respective correct position in this circumstance. Like I mentioned, there are major four categories of stars/audience relationship. In real life, the person who belong to the former two category-emotional affinity and self-identification are both normal, because which just result from a sense of involvement in the films as well as other media texts. However, person who if is caught in the imitation and projection categories, the influence will be active in his/her realistic life, because it is possible of them to lose themselves just for imitating the living style of their favored stars in or beyond screen images. In this study, there are two main limitations should be pointed out. Firstly, as celebrity culture is a fairly complicated topic, this study merely provides brief introduction of the reason of the emergence of celebrity, the way to understand celebrity, and the impact of celebrity on media in consumer society. The analysis of detailed media text is for elaborating the relationship between media and celebrity culture, but the data is limited. Secondly, the impact of celebrities should be on various territories, but in this study, I narrowed the scale of celebrities in the level of film stars, as I think they are more typical and easy to get touch in. In the future, the research of celebrity culture should concentrate on the depth of certain detail, and give consideration with all possibilities in that territory. Besides, the standpoint of audience is also necessary to be involved, as they are the final information receiver, the way how they understand the propaganda, the news of celeb rities is important resources for the study of celebrity culture.