Solid Waste Essay Example | Topics and Well Written Essays - 1750 words

Solid Waste - Essay Example This author will discuss solid waste concerns; will provide details on the factors that contribute to the problem, as well as the factors that are affected by it; will tackle the positive and negative impacts; will present and evaluate the present sustainability strategies and solutions; and will discuss the required government, societal and global support. In addition, this author’s personal plan to reach sustainability will be discussed, showing how each goal should be conducted. Solid Waste Solid waste, as defined by the United States Environmental Protection Agency (EPA), is any type of refuse, or slush coming from treatment plants of wastewater and water supply, or mire emanated from pollution control facilities and other throw-away materials from residential, commercial, industrial and institutional sources, and from mining and agricultural operations. Almost all of mankind’s activities create wastes. In 2006, American residents, industries, and institutions actua lly generated over 250 million tons of municipal solid waste. The average American produces waste on a rate of approximately 4.6 pounds per day.  Moreover, a yearly 7.6 billion tons of industrial solid waste are produced and discarded from the U.S. industrial sector (U.S. EPA, 2003). Solid waste management comprises waste reduction, recycling, incineration, composting and landfills. The U.S. Environmental Protection Agency confirmed that one-third of solid waste is recycled; one-seventh is incinerated; and one-half goes to landfills. The greater part of environmental harm and ecosystem damage is caused by the behavior of mankind. The growing waste generation, alongside the escalating population and excessive production of material goods will unconstructively affect the human health and the environment (Chase, et al, 2009). With the American households and businesses continuously generating trash, creating an effective national waste management program is difficult. On the local le vel, states and municipalities, in accordance with the requirements, requests and concerns of individual communities, have implemented solid waste programs for waste collection, transport and disposal, together with waste reduction, reuse and recycling. On the other hand, the responsibility of EPA in waste management is to set objectives and provide leadership, technological assistance, education and training (U.S. EPA, 2003). Factors that Contribute to or are Affected by the Problem In 2001, paper products comprised the biggest factor of municipal solid waste or MSW (36 %); yard wastes made up the second-biggest factor (12 percent); food scraps, glass, metals, synthetics, and lumber formed 5 to 12 % of the entire municipal solid waste; leather, rubber, and fabrics constituted 7% of MSW; and other various wastes comprised more or less 3 % of MSW (U.S. EPA, 2003). As the economy develops and the population increases, waste production amplifies as well. Improper solid waste management through uncontrolled dumping and incineration can cause health and environmental hazards, such as water contamination; breeding places for insects and rodents; flood increase from drainage obstructions; greenhouse gas emissions; disease outbreaks; and fire risks (U.S. EPA, 2002). Benefits of Formal Recycling and Composting Programs Well-managed recycling and composting programs could be advantageous to both the ecology and the economy. Organized disposal programs could

Understanding The Media And Celebrity Cultures

Understanding The Media And Celebrity Cultures Celebrity can be regarded as the subsequence of the cultural penetration of capitalist commercialism, as well as is the residual products resulted from the rising of popular cultural industry in the 20th century. The emergence and development of modern consumer society have carried on the flourish of celebrity culture. Popular culture is full of the celebrities radiance. The advantage of technology has changed peoples everyday life. The growth of income and leisure time has turned peoples attention on the issue of consumption. In order to satisfy consumers increasing desire of material and cultural consumption, celebrity and its relative industry have emerged and taken root in the ground of poplar culture. Simultaneously, the growth of social democracy, decline of religion power, and commodification of everyday life has contributed to current position of celebrities, they become the idols to the mass population in diverse aspects. In majority conditions, celebrities has become the es sential carriers of mass media, and also been fanatically imitated. Sports stars, movie actors and other kinds of public media images almost become icon and deity in many peoples mind. Celebrity culture has provided the role mode of fashion, external appearance, and personality for audience. In the world of mass media, celebrities has crosses from the range of entertainment, sports, politic, and business, to each territory of social life. From nobody to a popular superstar, the process needs an complete productive system, and undoubtedly, mass media is the best choice. Majority movements undertook by media are mainly surrounding the celebrities: the scriptwriter maybe make an executive screenplay for the celebrities; the movie director has possibility that shape a films star by classified image; the photography, light and costume might all serve the celebrity for his or her celebrification and commercial benefits. Under the impact of these series efforts, the fan group have come out , and then, a new market serving fans has emerged, by which, the deified status of stars have established and consolidated day by day. Celebrities utilize media to complete self-propaganda, media reversely use them to create substantial commercial return. However, in general, partial celebrities distaste the close supervision coming from media, similarly, media dislike celebrities arrogance as well. In this perspective, there is a kind of indivisible and hostile relationship between media and celebrities. In this study, there are two questions going to be answered, first, what kind of changes have happened on the way of getting fame under the context of contemporary consumer society? Secondly, what kind of role has mass media played in the process of celebrity production, or we can say what are the relation between mass media and celebrities? The Concept of Celebrity Culture There are many studies undertook of how the way of people getting fame has changed from ancient to contemporary period. It has primarily concentrated on the differences between hero and celebrity. Fame, as P. David Marshall (2006) stated, is only able to be gain through exemplified greatness in some way or other. In order to become great and known by everyone, a man has to possess the characteristics of making people admire his courage, talent or nobility. Shakespeare had divided great men into three categories: those born great, those who achieved greatness, and those who had greatness thrust upon them (P. David Marshall, 2006. p.72). Thomas Carlyle (1996) explained heros in six categories: divinity, prophet, poet, priest, man of letters, and king, all of who have a common feature that their process of getting fame is slow and by the natural way of becoming well known. Their fame was not made overnight, but was through a mysterious procedure as which God ruled the the generations. H owever, since the Graphic Revolution (Boorstin, 1992. p. 45), the definition of fame to people has changed into an item which can be manufactured through the channel of media. Celebrity culture has emerged, and peoples consciousness of hero have been confused. Actually, as P. David Marshall (2006) reported, the hero was distinguished by his achievement; the celebrity by his image or trademark. The hero created himself; the celebrity is created by the media. The hero was a big man; the celebrity is a big name ( p. 81). Rojek (2001) has similar point with Marshall, he believes that mass- media representation is the key principle in the formation of celebrity culture (p.13). He also induced the emergence of celebrity as a public preoccupation into three major interrelated processes: the democratization of society, the decline in organized religion, and the commodification of everyday life ( p.13). In other words, the democratic revolution challenged peoples idea of belief, they want to find the celebrities from common mankind, who can replace the monarchy as the new symbols of recognition and belonging (p.14). Simultaneously, with the development of commodification, celebrities are regarded as the best tools for mobilizing populaces consumption desire. In the following section, the primary task is to discuss celebrity culture in the context of consumer culture, and its impacts on our consumption habits. To the conception of consumer culture, there are a lot of versionsà ¯Ã‚ ¼Ã…’Chinese economist Lezhong Wang (2002) has defined consumer culture as the presence of humans creativity in the consumption territory, and the sublimation and crystallization of individually rational practices of mankind. Consumer culture includes natural environment, human environment, material resources made by human beings, spiritual and cultural products, and the consumption behavior which is full of creativity and benefits for human health. In addition, Chinese sociologist-professor Haohui Xiao (cited in the translation of Lezhong Wang, 2002) points that broadly speaking, consumer culture is the combination of consuming material and spiritual culture; in a narrow sense, consumer culture is the reflections of consumption on peoples ideology, which are including the elements of consumer philosophy, consumer value, consumer ethics, consumer behavior, consumer taste, consumer atheists and consumer psychology, which are the ideological totality of reflecting and understanding consumer character during the consumer practice. Synthesizing former statements of the conception of consumer culture, why don not we understand it simply as a material movement in the procedure of consumption, which is accompanied with psychological thinking and value orientation. When consumer culture has become a natural environment, consumerism was going to derive. The so-called consumerism points to a kind of living style: the consumer purpose is not for satisfying realistic requirement, but pursuing the manufactured and motivated desire, constantly. In other words, what people consumed is not the value-in-use of commodity and service, but their symbolic significance (translated from Pingwen Huang, 2003). The expression of consumerism in the territory of cu ltural consumption is cultural consumerism. Respective cultural products and cultural spirits inevitably play the role of symbolic consumer goods. These spiritual products on the form of entertainment is alternative, and capable of very rapid mobility, but the innate ideological values cannot be replaced. Thus in this context of consumer culture, what role of celebrity has played? For understanding the impact of celebrity on contemporary society, Chris Rojek (2001, p. 29) provides three approaches: subjectivism, structuralism and post-structuralism. Subjectivist emphasizes the unique characteristic of celebrity. Generally, this kind of characteristic of celebrity is from innate talent, which is formed naturally, and becoming the primary force that attract audiences attention. Structuralist approaches to celebrity have attempted to provide scientific understanding of celebrity. They attributed the origination of celebrity to the influence of the cultural industry capitalism, and masculinity (Rojek. 2001). Guy Debord (cited in Rojek, 2001. p. 34) has suggested that industrial culture as a culture of signs and the purpose of celebrity culture is to shepherd the populace into imitative consumption. On the aspect of capitalism, celebrities are serving entertainment industry, and the reason why the masses can be attracted by celebrities, as Edgar Morin (1961) claime d that because celebrities could fulfill the regressive needs of the audience, which is on the level of psychology. In this respect, the celebrity can be understood as a carrier of ideology. David Marshall (1997) following this due, suggested that celebrity has a political function. It could be applied to contribute, propagate and extend certain forms of subjective values, such as individualism and heroism. Marshall also claims that mass media is the essential channel to realize this political function of celebrities. In Marshalls statement, celebrities to the audiences has taken effect as symbolic signs, which are embedded with psychological meaning. Another proposal of structuralism is that celebrity is the extension of what might be called fundamental types of character and embodiment in society (Rojek, 2001, p. 40). For this suggestion, Orrin Klapp (1962) thinks that because of the mass communications industry, the fundamental types in contemporary society have been successfully extended by the appearance of celebrities, subsequently which provides the important prototypes for the audience to emulate. The most valuable approach of understanding celebrity culture for this study is the post-structuralism, which is frequently associated with structuralism, but examine the problem of celebrity images as a whole and how those representations of these images are produced and consumed. Rojek (2001, p. 44) defined the notion of the post-structuralist approach as that star image are inflected and modified by the mass media and productive assimilation of the audience. In this respect, the images of celebrities are the common consequence of the work of media agents, press, publicists, producers, fans, and gossip columnists. As a result, the celebrity system could be used to fulfill political, economic, and cultural requirements. Associated with the consumer culture previously mentioned, the following section will concentrate on the celebrification process. Above all, the precondition of celebrity culture the context of capitalist consumer society. The logic of capitalism requires consumers to maintain increasing consumption desire for capitalist accumulation. However, peoples desire are too various to unify. For constantly maximizing the market share, manufacturers need some thing that could tie consumers attraction in a long run. In this sense, manufacturers found that celebrities are the desirable issue because, as what I mentioned, celebrity has the function of filling the psychological lack in humans mind. Rojek (2001, p. 15) claims that celebrities humanize the process of commodity consumption by the way of structuring human sentiments. Then, why celebrity could attract audiences attention on psychological level? Richard Dyer (1998) has regarded stars as a phenomenon of consumption (p.17), which originates from the four categories relationship between stars and audience: emotional affinity, self-identification imitation, and projection. This types of audience and star relation was firstly reported by Andrew Tudor (1974) in his book Image and Influence, with the range of star and individual identification and the order of consequences. Self-identification and projection belong to the high range of identification, in the contrast, emotional affinity and imitation ( of physical and simple behavioral characteristics) are classified to the low category. Dyer (1998) furthermore integrated Tudors discourse, reconstructs the way of how these four categories of star/audience relationship emerged. Emotional affinity as the weakest category, maybe is the most common sense among audiences. Audience finds there are an attachment between he or she with the star on the narrative of individual personality, and then, the sense of involvement has brought up. Self-identification happens when involvement has reached the point at which the audience-member places himself in the same situation and persona of the star (Tudor, p. 81). As for the third category-imitation, which is the primary reason for stimulating consumption as it is the commonest phenomenon among the young people, and establishing a kind of sentiment with audiences beyond the sphere of media texts. People who reaches the category of imitation are willing to consider stars as a role model and emulate their clothing, hair style and expression. For this, purchasing the products which ar e relative to the favored star is a subsequent behavior of audiences on this class. Projection as the last category is like a distillation of imitation, which pursues the deeper similarity with the adoring stars. Dyer (1998) concludes that from this accounts of the star/audience relationship, audiences participate few in the process of shaping the phenomenon, they are generally following the designed routine of celebrity production. Thus to manufacturers, celebrities are commodities in the sense that consumers desire to possess them Rojek (2001, p.15). For the stable economic growth, capitalism requires mobilizing abstract desire in the unconsciousness, and celebrity culture has been recognized as one of the most important mechanisms for mobilizing abstract desire due to it embodies desire in an animate object, which allows for deeper levels of attachment and identification than with inanimate commodities (Rojek, 2001, p.189). After understanding the impact of celebrity culture on consumption society, the next step of the celebrification process is referring to the relationship between mass media and the celebrity, or we can say how media product the celebrity. In the following part, I will integrate detailed examples to elaborate this complex. Media and Celebrification Celebrity culture is a prevalent phenomenon in contemporary society, its main mechanism is on the strength of celebrities to reach certain purposes. However, different from the great man in ancient period, modern celebrities are made through the tautology of media publicity to get audiences attention on the big names. Under the system of media institutions, the appeal of celebrity culture is characterized on three major aspects. Firstly, celebrity culture has promoted in various territories, the so-called celebrities are not merely refined to the range of entertainment, such as film, television, and music, but also involving sports stars and political celebrities. And in the media world, celebrities are active in all the sphere of entertainment, politic, sports, business and social life. For example, Arnold. Schwarzenegger as a successful actor of action movie, got the same achievement on the ground of politic. Secondly, the commercial application of celebrities is increasing, which also can be called as celebrity strategy. In such a circumstance of globalized economy, the combination of celebrity culture and commerce is increasingly close, to some extent, celebrity culture already, become a commercial strategy. Mass media is the key force in the activity of celebrity culture for commercial development. No matter what kind of celebrities, in modern society they have to borrow the powerful strength of mass media, especially the channel of television to increase own fame. Actually, contemporary media culture seems to turn to a kind of celebrity culture. Thirdly, the impact of celebrities is more deep and broad. Celebrities impacts are not just restricted on the film ticket results, or television audience rating, the more effective one is that they are the symbolic of fashion, success. Dyer (1998) thinks the stars, mainly film stars, have become models of consumption for everyone in consumer society (p. 39). As what I mentioned previously, this phenomenon is resulted from a psychological imitation. In this respect, celebrities are beyond the images shaped in media texts, and intervening in audiences everyday life, with providing the models of ideal personality and imaginary style which are matc hing with audiences desire. To mass media celebrities are as well as irreplaceable. In capitalist consumer society, the sustainment of media institutions is largely replying on the immense profits produced by advertising sponsors, who seek to on the strength of media propaganda to prompt commercial interests. In this perspective, media needs to use the activity of celebrities to stimulate and sustain audiences attention and desire, consequently, to maintain the consumption of sponsored products and own economic benefits. As a result, the relationship between celebrity culture and media are interdependent. However, to media, the concrete celebrity member is changeable, to some extent. In following analysis, certain film stars are picked up to elaborate the relation between celebrity and media. In a long time, film as a typical formation of media means is the breeding ground for celebrity culture. As early as the period of silent movie, the Western film industry has created the superstar-Charlie Chaplin. A top hat, sharp toe shoes, black mustache, tunic and loose trousers successfully shaped the classic Chaplin and his Ciarlo image around the world. Resulted from the preoccupation to his image, hundreds of thousand fans went to buy the small statue of the homeless image he played in the film. In 14th December of 2004, the prop-a bamboo cane, which was used by Chaplin in the film Modern Times came under the hammer in London Christies auction house, and finally got deal by 47,800 pounds. (From Internet Source, Dec, 2004). From this, maybe we can see how successful and persistent the image shaped by film is. The development of movie has contributed numerous film stars , and who are also regarded as the essential element of Hollywood films. The big name of star generally is the guarantee of ticket value as audiences are willing to pay money for their favored stars, so producers as well as prefer employing stars to make predictable profit result. With the engagement of superstars and the frenetic hype before the show time, stars and the film could both be famous. An effective instance is the Hollywood film Oceans Twelve, which was showed on 2004, and assembled the top famous stars on that time: George Clooney, Brad Pit, Matt Damon, Andi Garcia, Julie Roberts and Catherine-zeta Jones. The executive official of Exhibitor Relations Paul has said that film fans commonly prefer the films gathering all stars together, watching this kind of film will feel like one time shopping for Hollywood top stars. According to the data of Exhibitor Relations in 12th December of 2004, it showed that last week, Oceans Twelve has got the top position of the North American Box office by $40,900,000 which created the forth highest box office of opening premier in the history, just after The Lord of Ring. Many Hollywood analysts even foresaw that Oceans Twelve will extend the success of the part one Oceans Eleven, and earn much more money. In the com mentary of this film, a large part of audiences said that no matter what the narrative is, they have to watch it just for the stars (From Internet sources, 14th Dec, 2004). By comparison, the commercialization of Chinese film industry and celebrity culture took place lately. In the early film times in China, a series film stars like Linyu Ruan and Xuan Zhou had few commercial feature, they just treated acting as a professional job. Besides, at that time China was still caught in the situation of foreign invasion and repression, the development of commercial system was not complete, the aim of filming a movie, to large extent, is for diffusing and agitating populaces passion and confidence of fighting, rather than earning box office and profits. This situation has modified since the conduction of the reform and open policy, people have noticed that film industry is good way for making profits. Film producers began to concern market trends, and be aware of the importance of contenting audiences needs, trying to search what kind of film genre and film star will be preferred by Chinese people, and for what reason audiences are able to consume films. As a result, from the gradual growth of Chinese film industry, it is clear that consumption pursuit is the precondition of film production and birth of star. Star Production or Consumption Within the interdependent relationship of celebrities an mass media, a question called the production-consumption dialectic of mass communications has suggested by Edgar Morin (1968), which means stars are a phenomenon of production that arising from what the film makers provide, or of consumption that arising from film audiences demands (Dyer, 1998, p. 9). Firstly, as for the discourse of stars as a phenomenon of production, which is regarding stars as products of mass communication. For example, majority American film stars are the products of Hollywood. Hollywood production has been considered as a capitalist production, and in this sense, the function of film stars is concentrated on the economy of hollywood (Dyer, 1998). Robert A. Brady (1947) suggested that stars are a kind of capital possessed by Hollywood industry, which is characterized as monopoly, which is also the first element in the economics of Hollywood classified by Dyer (1998). The second role of stars is investment . Dyer (1998) analyzed that stars to film makers are a secure guarantee, which could promise their investment on the film has the profit value. Thirdly, stars themselves are a major investment to film makers, the commission for stars appearance takes a large portion of the whole film budget. The last element stars representing is the market. Alexander Walker (1974) reported a similar point that the use of a star to stabilize audience response (p. 15). For film producers, an effective way to organize the market is to attract audiences attention. Secondly, the question is are stars a phenomenon of consumption that arising from film audience demands?. Actually, in Part1, the account of the star/audience relationship has answered this question by the audiences role in shaping the star phenomenon is very limited (Dyer, 1998. p. 18), because stars are made by mass media to satisfy the requirement of commercial interests. However, because the feature of modern celebrity culture is largely dependent on the work of media publicity, audiences have possibility to take a part in the process of star production. To modern people living in the consumer society, being wealthy and famous as a symbol of success, which actually is equivalent with the connotation of modern star. In American culture, the individualism is a primary value, which effects American people in everyday life. It advocates that everyone has the fair right to be successful as if you can grasp a good chance, and pay hard work, regardless of talent and application. In the star system, this value should have reformed, as it requires the ordinary people who want to be star have certain talent and specialness, of course, good luck is also an indispensable element ( Dyer, 1998). In this respect, under the context of modern mechanism of celebrity culture, peoples value towards success has changed. They dream of being famous, no matter by what kind of way. Apparently, being star is a deserving way to get success, because on the strength of media, maybe the dream will be realized overnight. As a result, in contemporary society, people who have a star dream is a normal phenomenon. Like I mentioned, media get used to mobilize audiences desire to maintain consumption. when they found audiences desire of being star, they have began a new round of star production among the ordinary people, as the economic return will be more intensive, in this operation, stars are playing the role of production largely. This principle has also been noticed by Chinese media system. The television program Super girl is an typical instance, which is operated by a local television station of China. The basic program policy is that, it provides a platform for ordinary people to present their talent on singing, any female who are interested in singing all could participate in this contest, the last three winners will get ten years contract with the music corporation, which means the winners of this television singing competition will be shaped as music stars. This contest has three professional music juries, but the final determinative right is in the hands of audiences, who can vote th eir favorite participants through mobile texts. Of course, the text was charged as several times as ordinary fee, thus undoubtedly, the communication corporation is the biggest sponsor. This program almost swept the whole country in that time, the reason why it can be so successful is because, first of all, it provides a chance for ordinary people o show their talent before public, which impossible in normal life. Secondly, it transfers the power of star production to audiences, which to some extent makes audience feel like they are more close to the star system, which in ordinary life is a fantastic stuff. Lastly, through this program, someone who ever is an ordinary citizen has actually become a music star of China, this outcome further promotes audiences attention on the star they selected out, and have a kind of intimacy with the star. From this process, we can find that the biggest winner is media itself. All the program is a public projection of star production, but the producer is audience self. By this way of making audiences engaged in the production could absorb audiences attention and desire in a more broad sphere, after all, television is the most effective communication tool. Associating with this instance, the mechanism of modern media institution is apparent, under the motive of finally commercial return, stars can be manufactured randomly as a kind of production in consumer society. Conclusion The commercial flourish has led to the extension of celebrity culture. Celebrities become the living representation in this modern time. They create dreams for massive ordinary people, who have been made as the accessories of commerce unconsciously. People are relying on celebrities to make the final decision on consumption, and regarding them as the indispensable image model in realistic life, the impact is not only on the external style of outfit, but also on the psychological movement. Idol chasing, worship, and imitation already become a kind of prevailing fashion in 21st century. If say celebrities provide imaginary scene for the masses, then mass media is the producer of this fantastic picture. Relying on mass media and basic communication technology, celebrities get soil to root and grow up. We even can say that celebrities are the result of mass media production. To our audiences, since we have few influence on the process of celebrity production, the only thing we can do is to recognize the innate character of this mechanism clearly. It is not suggesting to criticize the celebrity culture entirely, but proposing to find our respective correct position in this circumstance. Like I mentioned, there are major four categories of stars/audience relationship. In real life, the person who belong to the former two category-emotional affinity and self-identification are both normal, because which just result from a sense of involvement in the films as well as other media texts. However, person who if is caught in the imitation and projection categories, the influence will be active in his/her realistic life, because it is possible of them to lose themselves just for imitating the living style of their favored stars in or beyond screen images. In this study, there are two main limitations should be pointed out. Firstly, as celebrity culture is a fairly complicated topic, this study merely provides brief introduction of the reason of the emergence of celebrity, the way to understand celebrity, and the impact of celebrity on media in consumer society. The analysis of detailed media text is for elaborating the relationship between media and celebrity culture, but the data is limited. Secondly, the impact of celebrities should be on various territories, but in this study, I narrowed the scale of celebrities in the level of film stars, as I think they are more typical and easy to get touch in. In the future, the research of celebrity culture should concentrate on the depth of certain detail, and give consideration with all possibilities in that territory. Besides, the standpoint of audience is also necessary to be involved, as they are the final information receiver, the way how they understand the propaganda, the news of celeb rities is important resources for the study of celebrity culture.

Character Analysis : Dimmesdale :: essays research papers

Character Analysis : Dimmesdale Dimmesdale is one of the most intriguing characters in The Scarlet Letter. I think this because he demonstrates in this story that he is a coward, and that he is strong, yet not courageous. Dimmesdale proves that he is a cowardice individual many times in The Scarlet Letter. He does this by not admitting his sin. Dimmesdale had many opportunities to admit his sin and get the guilt off his chest. The first opportunity was when Dimmesdale was making his speech in front of an audience. He tried to tell the truth but more lies just came out. The second opportunity that Dimmesdale had to confess his sin was when he was living with Chillingworth, and Chillingworth told Dimmesdale to confess what was troubling him and again, Dimmesdale refused to confess. Finally, the third time that Dimmesdale had a great opportunity to confess himself was at the end of the story during the festival on the scaffold. Standing there with Hester and Pearl, Dimmesdale was still too much of a coward to admit his sin and release the anguish from his burning chest. Another way in which Dimmesdale showed that he was a cowardice person is by not confronting Chillingworth. Chillingworth was plotting re venge on Dimmesdale for an extremely long time. In fact, Chillingworth’s life was devoted to getting revenge on Dimmesdale. Being told by Hester, Dimmesdale still did not confront Chillingworth. Throughout the book, Dimmesdale was an extreme coward. Dimmesdale’s actions in this story where not courageous, but strong. For roughly seven years, this man had to live with extreme guilt. Dimmesdale had many reasons to feel guilty. First of all he let Hester be labeled an adulteress, while he just looked on. Lastly, Dimmesdale felt guilty because he had not raised Pearl as his own. Dimmesdale showed this by being exceptionally affectionate the few times that he was around Pearl. An example of Dimmesdale showing affection towards Pearl is while in the forest, Dimmesdale softly kisses Pearl on the brow. Another action of Dimmesdale’s that proves that he is strong but not courageous, is that Dimmesdale shows extreme self-restraint. Dimmesdale had to converse with Hester in public.

How does Stevenson play with the Concept of the Double in ‘Strange case of Dr. Jekyll and Mr. Hyde? Essay

The novella in question is ‘Strange Case of Dr. Jekyll and Mr. Hyde’ written by Robert Louis Stevenson in 1885 at his residence in Bournemouth after a tragic nightmare. I am going to discuss the subject of duality in the novella. It is set in the nocturnal streets of London in the Victorian era, a period in which doubles and opposites were frequent. Curiously, this novella looks at the life of a scientist called Henry Jekyll who formulates a potion enabling him to temporarily transform both his personality and physical appearance. This new individual is Mr. Hyde, the ‘id’ or the simian who ‘hides’ inside Dr. Jekyll. In many ways, this book reflects Stevenson himself and the Victorian period as a whole. I look at this novella from a various different origins; the father to son relationship as in Jekyll’s confession ‘Jekyll had more than a father’s interest; Hyde had more than a son’s indifference.’; the hypocrisy in the Victorian age as Carew the MP gives the impression of being a homosexual and finally, the adolescent boy inside the grown man which due to Hyde’s physical status, he looks and feels younger. Stevenson represents duality through the physical appearance of the people and places in the book. The first is the entrance to the shared residence which, is both Jekyll’s and Hyde’s habitat contemporaneously although it is not very obvious. The door by which Hyde enters is described as being ‘blistered and distained’ whilst Dr. Jekyll’s entrance has a great faà ¯Ã‚ ¿Ã‚ ½ade. The blistered door can be a reference of a particular sexually transmitted disease, syphilis; Stevenson is trying to code one of the problems that society had in those days. These aspects were frequent in Victorian houses seeing as the front would be lavish whilst the rear constructed of inferior yellow bricks which gives reality a smokescreen. Hyde’s entrance is described as ‘nothing but a door †¦ a blind forehead †¦ discoloured wall†¦ prolonged and sordid negligence†¦ was blistered and distained.’ These descriptive terms imply that the rear of the building was the hideous side, to be kept away from the public eye. This quotation also refers to Mr. Hyde, as it says ‘a blind forehead†¦ discoloured wall.’ At the time, people with big foreheads were considered to have criminal tendencies. The ‘discoloured wall’ can represent the fact that Hyde was a suppressed part of Jekyll and therefore has no colour of its own. There is repetition of two in describing this access seeing as there are ‘two doors†¦ two storeys.’ which again gives us a clear message of segregation between the two characters. Soho once had a reputation for prostitution and brothels and it would be where the aliens or foreigners would go in that period. This is also where Hyde lives; his dwelling has two faces to it. The exterior was sordid and squalid whilst the interior was lavish and elaborate with expensive furniture. We can easily relate this with the characters in the story where the sleazy exterior represents Hyde but inside him is an aristocratic Victorian gentleman. Stevenson refers a lot to interiors and exteriors, ‘pockets inside out†¦ lock fast drawers stood open.’ This is an exposition of the interior, a mirror image; Stevenson is trying to expose the truth of society at the time by showing what is inside. As the ‘pockets’ were ‘inside out’, or in a different sense, inverted, which could refer to an inversion of sexuality which maybe Hyde was leading at the time as he was a mirror image, thus the opposite of Jekyll. Jekyll was the complete reverse of the ‘id’ in physical aspects such as the stature and the age but also in an ironic way that Hyde kills peoples and Jekyll saves lives. The fog that surrounds Utterson as he goes to Soho can also be seen as both a London particular and a reflection of his state of mind. His confusion as he tries to find connections between Jekyll and Hyde is constantly ‘reinvaded by darkness’. This has a double meaning, it could be that Utterson is loosing focus and then regaining it or, it could be that Hyde being the darkness recurrently invades Jekyll. In this atmosphere, there is an inversion of day and night due to the fog, and there would be a ‘glow of rich, lurid brown’ due to the faecal waste and the filthiness of Soho. The three main characters of the book are Jekyll the ‘ego’, Hyde the ‘id’ and Utterson the ‘superego’. Throughout the whole passage, there are no real female characters which, represents the sexism prevalent at the time. Moreover there are auxiliary characters such as Enfield, Carew and Lanyon. Enfield is one of the first mentioned in the book; he appears to lead a double life as he finds himself in the streets of London at three in the morning which suggests that he might have been out in the brothels or maybe leading a second, homosexual life. Sir Danvers Carew also gives a similar impression of leading a two faced life as he too finds himself meandering the streets of London late at night. An explanation that we can offer for the cause of his death was that he had mistaken Hyde for a homosexual prostitute and Hyde released the simian that he was, ending up with the MP’s death. By showing this, Stevenson is trying to show the hypocrisy in society at the time as Carew was both a homosexual and a Member of Parliament that had outlawed such behaviour. Mr Hyde is probably the most complex and mysterious character in the novella. All the characters that see him, sense this unidentifiable deformity in him. This could be due to moral depravity. At the time, deformity was not accepted and those who were deformed were unwanted in the society. Stevenson captures the way people perceived Hyde’s deformities in one passage of the book ‘Snarled †¦ savage †¦ pale and dwarfish †¦ deformity †¦ husky †¦ murderous †¦ hardly human †¦ troglodytic †¦ foul soul †¦ Satan’s signature on a face.’ We have the impression of an amoral, ‘ape-like’ being who is of a different order to the rest of society. As Mr. Hyde attacks the little girl and tramples over her he again gives this barbaric image of an untamed beast or a ‘masked thing like a monkey’ on the other side of this mask is the opposite of this beast. The opposite of the beast; Jekyll is the ‘ego’ and the respectable face in society, a doctor and a wealthy middle aged man. Jekyll and Hyde are one being and this is shown in various instances, in the opening chapter, as Hyde has trampled the little girl, he remarks ‘No gentleman but wishes to avoid a scene’ meaning that he believes himself still a gentleman therefore a part of Jekyll is still present but is hidden inside the binary figure. Henry Jekyll’s response to Utterson ‘You do not understand my position †¦ I am painfully situated, my position is a very strange – very strange one †¦ cannot be mended by talking†¦ it isn’t what you fancy; it is not so bad as that’ gives the impression of him being involved in an illicit affair or blackmail. Jekyll is reassuring Utterson that it is not the usual case a lawyer was used to. Utterson gives a very vivid description of what he thinks about the two characters Jekyll and Hyde, ‘turns me quite cold to think of this creature stealing like a thief to Harry’s bedside.’ This quote clearly tells us that the other characters do not know of Jekyll’s duality. What I believe Stevenson is trying to get across is this message of ‘a monster next to his creator or his double’ the man that created the being that will lead to his destruction. Stevenson applies different layers to the structure of the book where nothing is quite what it seems. The book opens with a frame narrative but ends abruptly with Jekyll’s confession. This can be interpreted as the presence of Hyde; at the beginning it has a frame but at the end this book closes without one as he is not present. The story consists of multiple narratives which again lie within a narrative and this corresponds to Jekyll and the character within him, Hyde. One example is in Dr. Lanyon’s narrative and in Dr. Jekyll’s letter to Lanyon. In the last chapter, Stevenson begins to write in the first person and suddenly there is a shift of person as he talks about Hyde, in such a way as to set aside his second self. ‘He, I say – I cannot say, I.’ as Jekyll begins to regret his discovery and the impossibility of controlling his other self. Furthermore, in the confession, this change of person can be considered as a confused identity, Hyde slowing taking control and manipulating Jekyll. Throughout the novella there are explicit references to the double that are used in either a numerical or a metaphorical way. In the last paragraph of the novella, Stevenson emphasises the sense of the double as he finally reveals, to the shock of the Victorian reader, the duality of Jekyll. The reoccurring references to the double in his confession seem to be a means that Jekyll uses to reassure himself that Hyde is not taking over by segregating him. Stevenson is telling us this strange case starts with one person and will finish with another, meaning that by the end of the process, Hyde takes over and Jekyll will lie dormant and suppressed as once his double did. The obsession that Dr. Jekyll has with the double could also be a reference to the obsession he feels with the experiment; as Lanyon describes the entry book ‘ ‘double’ occurring perhaps six times in a total of several hundred entries. This feeling of the double also appears in various puns and metaphors. ‘On the other side’ is used as ‘on the other hand’ but has been carefully chosen since not only is Jekyll another surface to his physical self but also writes with his left hand which could be referring to sinister (deriving from left in Latin) evil. A mixed metaphor is used in the confession ‘the animal within me licking the chops of memory’ this metaphor has a double duality to it. Hyde is the animal within Jekyll and as we know of Hyde’s deformity, the ‘chops’ could be of his face, whilst the use of ‘memory’ gives us the feeling of it all possibly being a nightmare. As Stevenson wrote this book, he was suffering from tuberculosis and ‘the animal within’ could be the disease wearing him away. The language used describing Dr. Jekyll’s cabinet has a double symbolism to it. The cabinet is clearly divided into two parts, the ‘cosy fireside’ with ‘the things laid out for tea’ and the ‘kettle singing’ gives us this feeling of the place being homely and comforting whilst on the other hand, there are ‘the glass cases full of chemicals’ giving a different atmosphere to the rest of the room. ‘Several books on the shelf†¦ open†¦ annotated†¦ startling blasphemies.’ The book that is laid next to the tea things, presumably a holy book, had been written on with wickedness by Hyde. We can relate this to the fact that it was open meaning that Hyde had been unleashed. The last object yet, probably the most significant in the room, is the cheval-glass. Stevenson shows his bilingual skills and produces a bilingual pun. In French, a cheval glass is also called a phsycà ¯Ã‚ ¿Ã‚ ½ which is another way of saying psyche. As Utterson and Poole peer into this glass and see nothing, it is another way of saying that they peer into the psyche of Jekyll and Hyde and see nothing as ‘they’ are both dead. This pun tells us a lot of what Stevenson thought of society at the time. Stevenson uses the cheval-glass to say that the Victorian era was not yet ready for psychoanalysis. There are various ways in which Stevenson shows the socio-historical characteristics of the novella and of the time. The typical Victorian gentleman was well known for his duality. This could have been for sexual suppression since there are many sexually-related citations with the lack of female characters and the compromising situations the reader often finds them in. At the time, the exciting possibilities and dangers of science posed many questions to the Victorians. This was epitomised by the fierce debate caused by the publication of ‘The Origin of Species’. This novella can be related to this question as it shows a vast contrast between the two figures, Hyde being the simian and Jekyll the religious man who believes in God. Social problems that were faced at the times were many and severe. Syphilis was a very widespread sexually transmitted disease which was due to the many brothels present in London. Drug addiction was another of the society’s worries; this book tightly relates to this problem as Jekyll depends on the chemicals that he requires to keep Hyde under control. Drugs also had a hallucinogenic effect on people and what Stevenson may be saying is that the whole of the double life that Jekyll was leading was a hallucination and that the drugs transform oneself into another being; that is why he finally dies as Hyde due to toxic-dependency. Victorian society was also obsessed by class. The industrial revolution emphasised the gap between the upper classes and the working class. Stevenson played on the prejudices of his re aders in making Hyde a proletarian figure in contrast to the upright and apparently worthy Jekyll. In conclusion, this novella has many subtexts and concealed messages which the 1886 reader would have readily identify with. This was because they would be exposed to these things every day. We now have a different view of society and science but it could be questioned whether we are any less hypocritical. The theme of the double still continues to inspire play writers and novelists now and for a long foreseeable future.

Report on Pizza Hut Essay

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. That’s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign†¦ the building looked like a hut†¦ so ‘Pizza Hut’ was born! Fifteen years later, we opened the first UK restaurant and since then we’ve become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant opened each week in the UK. 1988 The UK’s First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfather’s Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hut’s Mission Statement. We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back! † We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. †¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. For example, let’s look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the â€Å"Bigfoot,† which was two square feet of pizza cut into 21 slices. In 1995, they introduced â€Å"Stuffed Crust Pizza,† where the crust would be filled with cheese. In 1997, they marketed â€Å"The Edge,† which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing â€Å"The Big New Yorker,† trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino’s or Little Caesar’s. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more resources. Threats: Pizza Hut’s number one threats are from their competitors. Currently, Their closest competitor is Domino’s Pizza who is working to open their Branch at Karachi. Domino’s main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesar’s who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often. Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof’. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut. A critical factor in Pizza Hut’s success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ‘CUSTOMER MANIA’ – the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut’s constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges – that puts a ‘Yum’ on every customer’s face – has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they don’t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business’s strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: – Functional Strategies: These are strategies designed to improve the efficiency of a business’s operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employees’ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO’S OTHERS DOMINO’S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR P’S OF MARKETING. PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus â€Å"specialty† styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas .so their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages the customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-by–line because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first â€Å"Chapli Kabab Pizza† which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut. PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer’s home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut’s largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try’s to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan  .

Ethics in design

Ethics in design Basically, ethics can be defined as the branch of philosophy that deals with the moral principles of a person with respect to the appropriateness and wrongness of particular measures and to the goodness and badness of the intentions and ends of such measures. These rules of conduct are usually acknowledged in respect to a particular class, group, culture, organization or profession.Advertising We will write a custom essay sample on Ethics in design specifically for you for only $16.05 $11/page Learn More Every profession as well as organization usually has its own fixed ethical principles which are typically in regard to the mode of operation, the effects of the products or services offered and in the association with clients and stakeholders. Ethics in the workplace of any profession helps in ensuring that a strong moral compass is maintained when there is conflict and confusion in times of crisis.[1] As in other professions, maintenance of professional eth ics is required in the design profession. Professional ethics are referred to as the ethical issues that usually come up because of the proficient knowledge that the professional have achieved and the ways in which this knowledge should be administered during the provision of the specific service to consumers. Since the professional has obtained more superior instruction in a specific field as compared to the average people, he/she is competent in making and operating on informed information and thus is seen to carry extra moral responsibilities.[2] A person with this kind of added and superior knowledge is more often than not, accorded more authority and power and the clients often place their confidence on the professional with the belief that the services provided to them will either be of assistance to them or bring profits. It is therefore relatively possible for a professional to misuse the authority he/she has and take advantage of the clients’ lack of understanding. T o avert such client exploitation as well as safeguard the integrity of the profession, there are codes of practice, which all specialists must follow, enforced in nearly all professions.[3] Generally, there are fundamental principles which constitute the basic make up of a principal. The first principle in the ethical practices of design is founded on the client’s needs and states that any and every action should be first and foremost, client centered. Every designer should make sure that their practice places the customer’s interests before their own.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means that a professional designer should adjust to the client’s standards in terms of business and design but staying within the confines of professional responsibility and the context of the professional duty. In relation to this, a designer is expected to avoid working simultaneously on assignments that are bound to create a conflict of interest without the consent of the clients concerned. The only exemption is in the case where there is a principle in that trade for a designer to work at the same time for several competitors.[4] Another basic principle is founded on equality and diversity. Every professional, while practicing should ensure that he/she is promoting as well as demonstrating a commitment to equality and diversity. A designer should ensure that he/she is maximizing the life chances of all the service or products consumers.[5] Therefore a designer should not in any chance, refuse to offer services to a client based on any kind of discrimination of race, tribe, gender, nationality, religion or social and educational status. Conversely, a professional designer should be underpinned by an obligation to encourage diversity and equal opportunity for all people and wherever there is an opportunity, to rectify the impact of educational and social drawbacks.[6] Impartiality is another elementary principle in ethical practices of most professionals including in design. This principle states that a professional, designer or otherwise, must make sure that the delivery of any information, recommendation or guidance services should be duly unbiased. In order to attain this therefore, a designer is expected to make clear anything that limits or creates a barrier to their professional knowledge or other things that are in the framework in which they function that may lead to bias or favoritism. A designer should give a client full and sufficient information about the range of options that are available so that the client has a chance to make a definite and knowledgeable decision. Any design organization should also make its stance on impartiality clear while creating its code of ethics so as to avoid any misconceptions, as well as indicate any constrictions that may limit the variety of options they put before service users.[ 7] In addition, there is the principle of confidentiality which is paramount in any codes of ethics of any profession. In this case, the client’s confidentiality is put at the forefront and should be treated essentially with respect. A design professional should make a clear commitment of their intent on confidentiality and should inform their clients at the earliest time possible on anything that may cause limitation to confidentiality. herefore, every designer is expected to treat any work pertaining to a client with confidentiality and should avoid divulging any of the information in any manner. In this case, that would include the work that is presently in progress preceding the completion of a project as well as any knowledge of the intentions of a client, and details in relation to the work. A professional designer should also make sure that other staff members act accordingly and uphold discretion in their work.Advertising We will write a custom essay sample on Ethics in design specifically for you for only $16.05 $11/page Learn More It should also be made apparent to everyone in the personnel staff that the delivery of a service should be done with respect for the privacy of the client and disclosing any information should only be done with informed consent with the exception of situations that create serious risk to the welfare of the individual or other people involved.[8] However, even with these basic principles put in place, there is a need to instill them in the minds of the professionals and staff members in a working environment. Clearly outlining the principles does not necessary guarantee that the employees will follow them as required and thus the need for an ethics implementation program. Presence of an implementation program ensures that the involved members are inspired to put the ethical principles into use and generally reflects on the professions integrity, character and beliefs. First and foremost, it is important to make sure that the principal body appointed to create the code of ethics has a genuine commitment to the ethics initiative and is willing to devote enough financial resources in the development and maintenance of the program.[9] This way, there will be no slacking in its implementation and progression due to lack of resources. It is also important to assign a single senior supervisor to concentrate only on the implementation of this program. He should be able to visit all organizations whose work entails design and revise and record on the implementation of the code of ethics. He should then keep records, do follow ups and most importantly report directly to the chairman of the program board on the day-to-day aspects of the program.[10] An independent assessment of the current ethical climate in the profession should also be done through interviews, focus groups and anonymous written surveys. This will make it possible to compare the existing codes to those of the up to date and well working programs used in other professions and accordingly make alterations where needed. It would also be encouraging to professionals to create an open ended helpline in which designers can seek for guidance and direction in relation to the ethics principles. This should also include a reporting system whereby individuals can present ethical concerns or violation reports. Publicizing the ethics program throughout the profession and encouraging organizations to adopt it would go a long way in its implementation. In addition, the ethics program board should make a point of reviewing the agenda and principles at least one or twice a year.[11] Bibliography Brenner, Steven N, Ethics Programs and Their Dimensions. Journal of Business Ethics, 11, no 4 (1992): 391-399.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dean, Peter J. Making Codes of Ethics Real. Journal of Business Ethics, 11, no 6 (1992): 285-290. Ferrell, Fraedrich Linda Ferrell. Business ethics: ethical decision making and cases, New York: Cengage Learning, 2006. Fox, Warwick. Ethics and the built environment, Newyork: Routledge, 2000. Gandz, J. Bird, F. G. Designing Ethical Organizations. Business Quarterly, 54, no 2 (1989, Autumn): 108-112 Gardner, Csikszentmihalyi William Damon, Good Work: When Excellence and Ethics Meet, New York: Greenwood Publishing Group, 2002. Golany, Gideon. Ethics and urban design: culture, form, and environment, Canada: John Wiley and Sons, 1995 Russ, Tom. Sustainability and Design Ethics, Florida: Taylor Francis Group, 2010. Sims, Ronald, R. Teaching business ethics for effective learning. New York: Greenwood Publishing Group, 2002. Toffler, B. Doing Ethics: An Approach to Business Ethics Consulting. Moral Education Forum, 16, no 4(1991, Winter): 14-20 Von Weltzien Hoivik, Follesdal European B usiness Ethics Network, Conference. Ethics and consultancy: European perspectives, NM: Springer, 1995 . Footnotes Ferrell, Fraedrich Ferrell Linda. Business ethics: ethical decision making and cases, New York: Cengage Learning, 2006. Russ, Tom. Sustainability and Design Ethics, Florida: Taylor Francis Group, 2010. Von Weltzien Hoivik, Follesdal European Business Ethics Network, Conference. Ethics and consultancy: European perspectives, NM: Springer, 1995 . Dean, Peter J. Making Codes of Ethics Real. Journal of Business Ethics, 11, no 6 (1992): 285-290. Golany, Gideon. Ethics and urban design: culture, form, and environment, Canada: John Wiley and Sons, 1995 Sims, Ronald, R. Teaching business ethics for effective learning. New York: Greenwood Publishing Group, 2002. Brenner, Steven N, Ethics Programs and Their Dimensions. Journal of Business Ethics, 11, no 4 (1992): 391-399. Fox, Warwick. Ethics and the built environment, New York: Routledge, 2000. Toffler, B. Doing Ethics: An Ap proach to Business Ethics Consulting. Moral Education Forum, 16, no 4(1991, Winter): 14-20 Gandz, J. Bird, F. G. Designing Ethical Organizations. Business Quarterly, 54, no 2 (1989): 108-112 Gardner, Csikszentmihalyi William Damon, Good Work: When Excellence and Ethics Meet, New York: Greenwood Publishing Group, 2002.

Wilbur and Orville Wright Essays

Wilbur and Orville Wright Essays Wilbur and Orville Wright Essay Wilbur and Orville Wright Essay On December 17, 1903, air power history was made when two brothers, Wilbur and Orville Wright, succeeded in the test of the first powered heavier-than-air flight outside of the town of Kitty Hawk in the American province of North Carolina ( Smithsonian Institution, 2010 ) . Word of this flight would distribute around the Earth and it would be credited as the beginning of the air power industry. Born near Millville, Indiana, in 1867, Wilbur was the first of the brace to come in the universe as the 3rd kid of Milton and Susan ( nee. Koerner ) , with Orville following four old ages subsequently as the 4th kid, being born in Dayton, Ohio. The brothers had an uneventful childhood, but one event that they would remember as the initial flicker of their involvement in flying’ ( Crouch, 2003 ) would be a plaything helicopter’ , based on the work of Gallic aviator Alphonse Penaud, that their male parent brought place from his occupational traveling in 1878. Made from paper and bamboo, the brothers played with it until it broke and so made another to replace it. After they had reached maturity, the state of the United States of America had been in a bike fad due to the innovation of the safety bike. The brothers took advantage of this and during the December of 1896 opened the Wright Cycle Exchange ( U.S. Centennial of Flight Commission, 2003 ) , which was used to supply financess towards their involvement in flight. With intelligence of sailplane flights by three work forces around the mid 1890s, Otto Lilienthal, Samuel Langley and Octave Chanute, and later the decease of Lilienthal in an accident, set in the brothers’ heads, Wilbur wrote to the Smithsonian Institution ( Wright, 1899 ) bespeaking information about astronauticss. After roll uping the mention stuff requested from the Smithsonian, including the plant of Leonardo da Vinci, Lilienthal, Langley and Chanute, every bit good as other beginnings, the brothers studied the plants of their predecessors, detecting the fact that small advancement had been made in astronauticss befo re 1800, despite man’s antique involvement in flight ( Smithsonian Institution et Al ) . The brothers favoured Lilienthal’s scheme, and planned to prove sailplanes before get downing on proving powered flight in order to get the hang control, with the belief that a successful, and safe, flight could be achieved with a dependable method of pilot control. ( Crouch et Al ) Despite holding with Lilienthal’s scheme, they did differ with his manner of control, and were determined to happen something more efficient. An thought that was thought by them to be good is banking, or propensity, likewise to the manner birds fly, every bit good as a bicycler, while leting recovery from leaning from air current. The find of flying warping, which allowed them to accomplish the same consequence, was by Wilbur idly writhing a long inner-tube box at the bike shop’ ( Tobin, 2004 ) . Flying warping was so tested on a five pes biplane kite, in which the warping was controlled via four affiliated cords. In 1900, they went to Kitty Hawk, North Carolina, to get down manned testing of the sailplanes. This location was chosen due to Wilbur bespeaking weather informations from the US Weather Bureau ( Wright, 1903 ) , recommendation from Chanute, its isolation and the fact that it was the closest suited site to Dayton. The sailplanes were based on old sailplane designs, every bit good as their kite. The basic design that was adopted was the Chanute-Herring biplane bent sailplane ( Jakab, 1997 ) . Of the three different designs tested, the first two did non include any kind of tail, due to an wrong premise by Wilbur ( Wright, 1901 ) . The first theoretical account of their sailplanes ( besides referred to as the 1900 sailplane ) was flown like a kite, with few of the trials holding the trade manned, and was ab initio used to prove flying falsifying. Wilbur did make some free glide, nevertheless. The undermentioned twelvemonth brought a new theoretical account of sailplane, with a larger wing country and more trial flights being made to it. The development of the 3rd and concluding sailplane theoretical account, the 1902 sailplane, involved proving 200 different wings in a basic air current tunnel, which led to the find of the benefit of a larger aspect ratio. Finally, the sailplane was built, with a larger flying span once more and now with the inclusion of a rudder to help turning ( Howard, 1988 ) . It besides marked the terminal of the usage of informations gathered by Lilienthal, and alternatively used chiefly data the Wright brothers collected themselves, every bit good as a major milepost in the signifier of accomplishing full control for the pilot. 1903 saw the building of the Wright Flyer, which would be the first powered aircraft to be flown. Using wooden propellors and with a peak efficiency of 82 per centum ( modern wooden propellors have peak efficiency of 85 per centum ) , these were one time once more designed under air current tunnel proving. The engine had ended being built by the machinist of their bike store, Charlie Taylor, after several engine makers failed to run into the brother’s demands ( Crouch et Al ) . This engine was a less sophisticated theoretical account of modern fuel injection systems, and was made from aluminum to maintain weight down. When eventually completed, the Wright Flyer came in at a weight of 274 kgs, sported a 12 horsepower engine and cost less than one thousand dollars ( Tobin et al ) . Come the twenty-four hours of December 14 at their cantonment in the nearby Kill Devil Hills, Wilbur won the coin flip that led him to be the pilot of the first of all time powered heavier-than-air flight, even though the flight merely lasted three seconds and had damaged the trade ( Kelly, 2002 ) . Following flights after fixs had been made, though, had lasted longer, with Orville’s first flight enduring twelve seconds with a distance of 37 meters travelled, and the concluding flight on December 17 measured to be 852 pess ; the clip of the flight was 59 seconds’ ( Kelly, 1943 ) . Those first three seconds of flight, nevertheless, were the most of import, as one of the greatest accomplishments in the history of world was accomplished at that clip. Bibliography Crouch, Tom D.The Bishop s Boys: A Life of Wilbur and Orville Wright. New York: W. W. Norton A ; Company, 2003. ISBN 0-393-30695-X. Wilbur Wright May 30, 1899 Letter to Smithsonian. Smithsonian Scrapbook: Letterss from the Archives. Retrieved: February 25 2014. The Wright Brothers A ; The Invention of the Aerial Age. Smithsonian Institution.Retrieved: February 25 2014. The Van Cleve Bicycle that the Wrights Built and Sold. U.S. Centennial of Flight Commission,2003. Retrieved: February 26 2014. Tobin, James.To Suppress The Air: The Wright Brothers and the Great Race for Flight. New York: Simon A ; Schuster, 2004. ISBN 0-7432-5536-4. Telegram from Orville Wright in Kitty Hawk, North Carolina, to His Father Announcing Four Successful Flights, 1903 December 17 . World Digital Library. 1903-12-17. Jakab, Peter L.Visions of a Flying Machine: The Wright Brothers and the Process of Invention( Smithsonian History of Aviation and Spaceflight Series ) . Washington, D.C. : Smithsonian, 1997. ISBN 1-56098-748-0. Wright, Wilbur. Some Aeronautical Experiments. Western Society of Engineers,September 18, 1901. Kelly, Fred C. , erectile dysfunction.Miracle At Kitty Hawk, The Letters of Wilbur A ; Orville Wright. New York: Da Capo Press, 2002. ISBN 0-306-81203-7. Howard, Fred,Wilbur And Orville: A Biography of the Wright Brothers. New York: Ballantine Books, 1988. ISBN 0-345-35393-5. Kelly, Fred C.The Wright Brothers: A Biography Authorized by Orville Wright. Mineola, New York: Dover Publications, originally published in 1943, 1989. ISBN 0-486-26056-9.

Serial Killer Couple Karla Homolka and Paul Bernardo

Serial Killer Couple Karla Homolka and Paul Bernardo Karla Homolka, one of Canadas most infamous female serial killers, was released from prison after serving a 12-year sentence for her involvement in drugging, raping, torturing, and killing young girls. The teenage victims included Homolkas younger sister, whom she offered to her boyfriend Paul Bernardo  as a gift.   Homolka was born May 4, 1970, to Dorothy and Karel Homolka in Port Credit, Ontario. She was the eldest child of three, and by all accounts, was well-adjusted, pretty, smart, and popular. She received ample love and attention from friends and family. Homolka developed a passion for animals, and after high school she started work at a veterinary clinic. Everything about her seemed normal. No one suspected her of hiding deeply disturbing desires. Homolka and Bernardo Meet At age 17, Homolka attended a pet convention in Toronto, where she met 23-year-old Paul Bernardo, an  attractive, charismatic blond with a persuasive personality. The pair engaged in sexual relations the day they met and soon discovered that they shared sadomasochistic inclinations. Paul quickly took on the role of master and Homolka willingly became his slave. Over the next few years, the relationship intensified. The couple shared and encouraged one anothers psychotic behavior. Bernardo began raping women with Homolkas approval. Bernardos specialty was attacking women getting off buses, sexually assaulting them, and subjecting them to other  humiliations. The police and media dubbed him The Scarborough Rapist, after the Ontario town in which many of the sexual assaults were committed. A Surrogate Virgin One source of friction between the couple was Bernardos incessant complaint that Homolka had not been a virgin when they met. Homolka was aware of Bernardos attraction to her sexually inexperienced 15-year-old sister Tammy. Homolka and Bernardo came up with a plan to force Tammy into being a surrogate virgin for her older sister. To accomplish the plot, Homolka stole Halothane, an anesthetic, from the veterinary clinic where she worked. On December  23, 1990, at a Christmas party at the Homolka family home, Bernardo and Homolka served Tammy alcoholic drinks spiked with halcyon. After the other family members had retired, the couple brought Tammy to the basement, where Homolka held a cloth soaked in Halothane over Tammys mouth. Once Tammy was unconscious, the couple raped her. During the attack, Tammy began choking on her own vomit and ultimately died. Unfortunately, the drugs in Tammys system went undetected and her death was ruled an accident. Another Present for Bernardo After Homolka and Bernardo moved in together, Bernardo began blaming Homolka for her sisters death, complaining that Tammy was no longer around for him to enjoy sexually. Homolka decided a young, pretty, virginal teenager named Jane, who idolized the attractive, older Homolka, would make a good replacement. Homolka invited the unsuspecting teen out to dinner and, as shed done with Tammy, spiked the girls drinks. After inviting Jane to their home, Homolka administered Halothane and presented her to Bernardo. The couple brutally attacked the unconscious teen, videotaping the sexual assaults. The next day when the teenager awoke, she was sick and sore but had no idea of the violation she had endured. Unlike others, Jane managed to survive her ordeal with the couple. Leslie Mahaffy Bernardos thirst to share his rapes with Homolka increased. On June 15, 1991, Bernardo kidnapped Leslie Mahaffy and brought her to their home. Bernardo and Homolka repeatedly raped Mahaffy over a period of several days, videotaping many of the brutal assaults. They eventually murdered Mahaffy, cut her body into pieces, encased the pieces in cement, and threw them into a lake. On June 29, some of Mahaffys remains were found by a couple who were canoeing on the lake. The Bernardo-Homolka Wedding June 29, 1991, was also the day Bernardo and Homolka married one another in an elaborate wedding at a Niagara-on-the-Lake, Ontario, church. Bernardo orchestrated the wedding plans, which included the couple riding in a white horse-drawn carriage, and Homolka dressed in an elaborate and very expensive white gown. The guests were served a lavish sit-down meal after the couple exchanged vows, which included, at Bernardos insistence, Homolka promising to love, honor, and obey her new husband. Kristen French On April 16, 1992, the couple kidnapped 15-year-old Kristen French from a church parking lot after Homolka lured her to their car on the pretext of needing directions. The couple took French to their home, and for several days, they videotaped as they humiliated, tortured, and sexually abused the teen. French fought to survive but just before the couple left for Easter Sunday dinner with Homolkas family, they murdered her. Frenchs body was found in a ditch in Burlington, Ontario, on April 30. Closing in on the Scarborough Rapist In January 1993, Homolka separated from Bernardo after months of constant physical abuse. His attacks became increasingly violent, resulting in Homolka being hospitalized. Homolka moved in with a friend of her sister, who was a police officer. Evidence against  the Scarborough Rapist was building. Witnesses had come forward and a composite drawing of the suspect was released. A work associate of Bernardo contacted the police, reporting that Bernardo matched the sketch. Police interviewed Bernardo and obtained a saliva swab, which eventually proved Bernardo to be the Scarborough Rapist. The Ontario Green Ribbon Murder Task Force closed in on Bernardo and Homolka. Homolka  was fingerprinted and questioned. The detectives were interested in a Mickey Mouse watch Homolka had that resembled the one  French was wearing  the night she disappeared. During questioning, Homolka learned that Bernardo had been identified as the Scarborough Rapist. Realizing they were about to be caught, Homolka confessed to her uncle that Bernardo was a serial rapist and murderer. She obtained a lawyer and began negotiations for a plea bargain in exchange for her testimony against Bernardo. In mid-February, Bernardo was arrested and charged with the rapes and the murders of Mahaffy and French. During a search of the couples home, police discovered Bernardos diary, with written descriptions of each crime. Controversial Plea Bargain A plea bargain was discussed that would offer Homolka a 12-year sentence for her participation in the crimes in exchange for her testimony against Bernardo. According to the deal, Homolka would be eligible for parole after serving three years with good behavior. Homolka agreed to all terms and the deal was set. Later, after all the evidence was in, the plea bargain  was referred to as one of the worst in Canadian history. Homolka  had portrayed herself as an abused wife forced into participating in Bernardos crimes but when videotapes that Homolka and Bernardo had made were given to police by Bernardos ex-lawyer, Homolkas true involvement came to light. Regardless of her apparent guilt, the deal was honored, and Homolka could not be retried for her crimes. Paul Bernardo was convicted on all counts of rape and murder and received a life sentence on September 1, 1995. Rumors that Homolkas punishment was too lenient surfaced after pictures of her sunbathing and partying with other prisoners were published in Canadian newspapers. Tabloids reported that she was in a lesbian relationship with Lynda Verrouneau, a convicted bank robber. The National Parole Board denied Homolkas application for parole. Homolkas Release On July 4, 2005, Karla Homolka was released from prison in Ste-Anne-des-Plaines, Quebec. Strict conditions for her release limited her movements and whom she could contact. Contact with Bernardo and the families of several murdered teens was expressly forbidden. She is paralyzed with fear, completely panicked, said Christian Lachance,  one of Homolkas attorneys. When I saw her she was in a state of terror, almost in a trance. She cannot conceive of what her life will be like outside. Sources McCrary, Gregg O and Katherine Ramsland. The Unknown Darkness: Profiling the Predators Among Us. 2003.Burnside, Scott and Alan Cairns. Deadly Innocence. 1995.Transcript of Homolka interview. The Globe and Mail, 4 July 2005.