Chilis strategic market entry plan Essay Example | Topics and Well Written Essays - 4000 words

Chilis strategic market entry plan - Essay ExampleThe initial tread begins with identifying the foreign market that the stanch wants to explore in. This decision is based on a number of strategic alternatives that underline the market opportunities and strategic orientation of the firm based on defined market needs. Once the decision of the foreign market is made, the next step involves identifying the market entry mode. This involves crucial decision on the firms choice of market entry mode and the decision is guided by several factors that require a deeper understanding of the countrys political and legislative environment. The report provides an insight into the market entry plans and strategic market alternatives that Chilis will adopt in order to engrave and establish its operations in London markets. The previous report analyzed the market environment and global marketing strategies that can help Chilis strengthen its market position in London. This report explores the vari ous market entry strategies that would be most appropriate for Chilis and then identifies the marketing mix alternatives available to the company. The report also provides an insight into the suggested organization structure and a review the role of logistics and supply chain in the successful operations of the firm. The findings and recommendations of the report is supported by theoretical models and frameworks that help in explaining the decision making process and its viable impacts. The findings and recommendations of the report is supported.