Sunday, May 5, 2019
Marketing presentation coninstar company PowerPoint
Marketing coninstar company - PowerPoint Presentation Example pith a significant change in price has little impact on quantity demanded. Therefore, a small change in prices does not affect such wares (Coinstar, 2014).Queency juice can be priced the alike(p) as those of competitors it can be priced at a reduces price as compargond to other market competitors or can be priced at a higher price. Coinstar whitethorn similarly consider cost-based pricing in order to regain costs that have been incurred in coming up with refreshed product. Three approaches may be usedCoinstar will introduce a rising product, Queency juice, in the market by desktop the prices to be high reason being the company offers a mystique and unique product that will be highly valued by customers. The product mainly targets affluent members of the society and is prestigious. The strategy is appropriate because it considers customers who are only willing to pay high prices hence potential customers will not be force to buy the product (Smith, 2012).The culture of Coinstar in promoting a new product involves participating in generosity events, that are not only unreliable but also expensive and time consuming as it involve distributing Queency juice for indigent despite the higher cost of producing it.During special events such as sports, the order marketing executives will be involved in creating awareness about Queency drinks. The marketers will give free samples to the audience and the players so that the can have a test of the product. Customers will be taught about the new product free of charge. The Company will also create a new website where awareness of the new product can be created.Advertisement is a very vital tool that can be utilized in product promotion. It should be catchy in order to stimulate demand. Coinstar will also participate in special events such as sports as a way of promoting its new product where free samples of the new product will be given to the participan ts. Promotional
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