Proposal for my project Thesis Example | Topics and Well Written Essays - 500 words

For my project - Thesis Proposal Example Therefore, there is need to understand the implications of social media in marketing in order to make the right interventions that will result to a return on investment. There has been exponential growth in the use of social media by people of all ages. However, some age groups are more active in social media than others are. This has created a huge online traffic that can easily be targeted by businesses in need of selling their brands (Chou et al., 2009). While interpersonal communication has been tremendous through the social media, there is also a big opportunity for businesses to develop strategies that target different groups of people in order to market their products and services. Being a side activity by the social networks, social media marketing is relatively cheaper compared to other advertising strategies. Marketing through the social media serves as a better method of communicating to the customers since it happens at their own convenience. Social media has been applauded for its capability for brand positioning, hence attracting the potential customers. According to the social media marketing report of 2013, marketers have recognized exposure and increased traffic as top two benefits (Stelzner, 2013). There are a myriad of challenges that are encountered by marketers in an attempt to reach the market through the social media. Firstly, the followers in a social media platform are not necessarily customers, therefore there is need to convert them into customers. Another issue that comes up is the creation of online content that is capable of attracting the attention of the potential customers. The diversity in the social networks also presents difficulties in reaching to the customers. A marketer would like to use all the available networks so as to reach as many people as possible. However, this is cumbersome and tedious. A number of things can be done through